Monday, July 30, 2012

The Commandos Behind Facebook's Growth

Image representing Facebook as depicted in Cru...
Image via CrunchBase
If you are like me you though the massive growth happened on its own.

Chasing Facebook's Next Billion Users
The growth team was formed in late 2007, when Zuckerberg decided expansion was so important that it warranted a unit with its own resources. The site was approaching 100 million members, but its growth rate had cooled. ..... the growth team struck a deal with Google to let the search engine show Facebook profiles in its results. They also launched a feature called “People You May Know” ....... a companywide push to create a translation tool that let users in Spain, France, and Germany navigate the site in their native languages. Within two years of its creation, the team had expanded Facebook’s roster of users sevenfold, to 360 million. ..... a key to building more active members is spotting what she calls “magic moments.” That’s when a new user moves from thinking, “‘What the hell is this Facebook thing all about’ to ‘Aha! I understand, this is cool,’” says Gleit. Facebook tries to get users to experience this moment as early as possible by helping them find friends effortlessly. ...... her job entails wrangling with other teams at Facebook to highlight features on the site that improve engagement ..... “The next billions of people, we believe, are going to come through mobile” ...... governmental barriers like in China, and occasionally Vietnam, or competitive barriers like VKontakte in Russia ..... Quora, online storage company Dropbox, and Twitter now have their own growth teams
I was going to say Facebook's next billion will come from China. Zuckerberg's marriage to a Chinese woman, was that strategic?
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