Wednesday, November 07, 2007

Microsoft, Google, Facebook: NY Tech MeetUp Has Arrived

The November NY Tech MeetUp had shifted to a new location. This place was fancy. This was Diller country. There was this huge screen. The demos could be seen on three screens within that huge screen.

There was this other huge screen when you first stepped in. Looks like the building hosts a few different companies. Or are they all owned by Diller? The first display was for There was this huge globe that showed where all its page hits were coming from.

Page hits are all the rage all over again, but this time that is less fluffy because ad models are tied to page hits. If nothing else, you can always add Google ads to your page.

I think one thing that goes kind of unnoticed is how good Scott is in doing presentations himself. He is comfortable, succint, funny. He is a non techie in the tech field. He brings a lot of the soft skills to the table. And the dude is now even rich after his share of hits and misses in the roaring 90s.

Social Networking: Where The Internet Comes Down From The Clouds

Of all the social events I go to in town, the NY Tech MeetUp stands out. There is nothing else like it. And now this things just went to a whole new level.

Perceptive Pixel

These were the companies that made presentations. Perceptive had multi touch display technology. From the mouse to the hand, quite a leap. Vimeo had high def video stuff. Cool. I asked a question to the guys. "The .io in your name, what country is that?" That was my way of telling Adam I was there. We had arranged to meet after the MeetUp. We are cooking something together. We walked to Union Square talking it up. It was good talk. He had one big surprise for me. Or perhaps more than one. The day ended on a happy note. I walked over to Times Square and ordered three slices at the 99 cent pizza store. That is one great business model. You make money on volume.

The Microsoft presentation told me the PC era will not end. PCs will stick around. You are looking at an ecosytem. There is room for more than one organism.

Silicon Alley Insider

NY Tech Meetup: Startups Meet Giants
Facebook Ads: The Devil's In The Details
Facebook's Social Ads: Field Notes
Welcome To The Googleconomy Nine years ago, Google was two guys in a dorm room. Now it's a $17 billion global behemoth with a $225 billion market cap. ....... Bigger than Wal-Mart, Procter & Gamble, and Citigroup ..... 70-times the size of the New York Times ..... Apparent operating profit margin of 50% (on net revenue) ..... Annual revenue per employee of $1.1 million ...... Google's market share is 50% in the U.S. and 90% in France ...... Google Then: $85 Now: $730
Facebook Ad Platform: Revealed!
Sorry, Google (GOOG) Not First $1 Trillion Company


Liveblogging Facebook Advertising Announcement (Social Ads + Beacon + Insights) Facebook is getting into the advertising business in a big way. ...... three things: Social Ads (ads targeted based on member profile data and spread virally), Beacon (a way for Facebook members to declare themselves fans of a brand on other sites and send those endorsements to their feeds), and Insight (marketing data that goes deep into social demographics and pyschographics which Facebook will provide to advertisers in an aggregated, anonymous way). These three things together make up Facebook Ads. ........ "the next hundred years will be different for advertising, and it starts today. As marketers pushing our information out is no longer enough. We are announcing anew advertising system, not about broadcasting messages, about getting into the conversations between people. 3 pieces: build pages for advertisers, a new kind of ad system to spread the messages virally, and gain insights." ........ "Where Facebook really excels is in helping you keep up with all of your connections at the same time. It is making the cost of communication so low ........ "More than 80 applications have more than one millions users." ...... "Once every hundred years media changes. the last hundred years have been defined by the mass media. The way to advertise was to get into the mass media and push out your content. That was the last hundred years. In the next hundred years information won't be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections. ....... A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. ...... "Have already passed 50 million users, doubling once every 6 months. only active users who have used facebook last 30 days. More than 25 million people are using Facebook every single day. Each person is viewing more than 40 pages a day, more than 65 billion page views a month."

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