Wednesday, September 26, 2012

Marissa Mayer's Gameplan

Marissa Mayer is not Steve Jobs, but I think she is very promising.

The words mobile and personalization capture it for me. Mobile is obvious. Personalization means Big Data.

Vague is good at this point. Gives her more wiggle room.

Executive Change at Yahoo Suggests Thirst for Acquisitions
With 700 million users each month, Yahoo remains one of the most visited sites on the Web, but it has been ceding its share of the online display ad market to rivals like Facebook and Google. ..... Yahoo made its name in search but lost that market to Google and then proceeded to miss the boat on every big Internet trend since. It was too focused on reinventing itself as a multimedia company to notice people were migrating to social networks and mobile devices as gateways for information and entertainment. Yahoo’s home page remains cluttered and sorely lacking a brand of its own.
Mayer to Yahoos at Not-So-Radical Confab: Personalization, Mobile, Rule of 100 Million and — Most of All — the Four C’s!
Very broad, as it turned out, and full of corporate bromides ...... Her goals: To grow users and usage, as well as advertisers and talent, using personalization. ..... Mayer needs to probably paint a much more specific plan for investors to get excited about.
Here Is The Plan Marissa Mayer Just Announced To Yahoo Employees
Yahoo will work very hard on personalization and mobile. .... Yahoo will be strong in mobile by 2015.
Marissa Mayer Allegedly Has 10 or 12 Different Priorities for Yahoo
Yahoo — rotten to core? I think so
vague plans at best .... “At Facebook and Google, they know your underwear size before you walk in the door. At Yahoo, it was clear they hadn’t even Googled me,” an entrepreneur who was in acquisition talks with Yahoo
A Sneak Peek At The New Yahoo Home Page Redesign?
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Tuesday, September 25, 2012

Brazil: Sao Paulo: Pinacoteca do Estado: Photos

Engineering, Sales: Equally Important

Marissa Mayer's Blind Spot

Call it high tech and high touch. Engineering and sales are both equally important. And as CEO, even if you have primarily an engineering background, you can not ignore sales. Sales is what is making LinkedIn do well on Wall Street while Facebook is licking it.

Sales does seem to be Mayer's blind spot. Although she has had a great stage appearance since when she was at Google. That is sales.

But product is what has been Yahoo's weakness. And Mayer's focused on product. She will come around to it, I am sure.
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Mayer Should Give Search To Google, If Possible

Mayer Should Look Beyond Search

I am not privy to the contractual details between Microsoft and Yahoo, but I am sure there is wiggle room. And Mayer should exploit that and give Yahoo's search to Google. If my search experience is going to be as great at as at, I am going to be more likely to end up at I mean, has nothing else going on, the Yahoo homepage is melodrama.

Google would love to bounce Bing from Yahoo
Microsoft and Yahoo’s Bing relationship has been rocky
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Sunday, September 23, 2012

Mayer Should Look Beyond Search

Steve Jobs, in his second coming, did not try to win the PC wars. Instead he declared the PC wars are over, and Microsoft won. Google won the search war, it's pretty much over.

Mayer should look beyond. The local and mobile wars are not over. The social war is also not fully over.

Search can not be shut down, that's there. It is a key web function. But it would be a major resource swamp to try to take the lead there. It's just not possible, and Mayer would know.

Unless there is a way to fundamentally reinvent search. I don't think Mayer would be that inventor, and the best engineers in search are already with Google.

Never say never, but I hope Mayer is not having major thoughts on search.

What Will Marissa Do: Yahoo CEO Zeroes in on Search, While Her Ad Team Eyes Tech Upgrade Options
What Will Marissa Do?: Mayer Set to Reveal Her Strategy to Troops This Week in an “Act of Radical Transparency” (Internal Memo!)
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