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LinkBuildingWiki.com

I don't know if someone told you, but we now live in a link economy. You might have great content, you might even be a big brand from the pre-web era, but unless many many websites and blogs link to you, you are not going to show up high in the Google search results. And if you don't, it is like you are not even around.

Links are all the rage. Links are the currency that the web economy thrives on. Link building is a fundamental activity. If you are convinced link building is important, and are now looking to learn how to do it, one great option you have is to visit LinkBuildingWiki.com that lists hundreds of articles, blogs, and websites that will help you with the exercise.

CubanSpeak: Change And The Internet

The Internet is about to change Mark Cuban WebHooks or PubSubHubBub

The Broadcast.com billionaire is bold in his assertions as usual. He is not always right, but he is always confident. More often than not, he is right. He likes to challenge assumptions. He likes to break away from the flock.

I don't think the internet has been dead and boring at any point. It has gotten more and more exciting over time. But I can sure do with more excitement, if that is what Mark means.

WebHooks and PubSubHubBub look promising. Sure. But there is some hyperbole in the original declaration. Hey, but then that is Mark Cuban talking.

The two promise to take real time to a whole new level. That sure is exciting. I am sure the two will be but members of a large family of similar applications. These are exciting times we live in.

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The FriendFeed, Facebook Merger

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Facebook buying FriendFeed has been one of the more exciting developments in tech as of recent. There has been much speculation as to if Facebook did it for the talent or the product. It has to be both. Facebook had been copying little features here and there from FriendFeed. So why not go all the way and acquire?

Image via CrunchBase

If you think social media is a sideshow, possibly even a distraction, then this is hum-ho news. But if you think social media is no hype, that it is a big deal, like I do, this is a huge deal. This merger is a big deal.

Image via CrunchBase

But this is not a Twitter killer merger like some have been suggesting. Twitter is in a slightly different space. FriendFeed was half way between FriendFeed and Facebook in terms of functionalities. It was a choice between imitating Twitter and acquiring FriendFeed. Facebook made the right choice.

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Bing + Yahoo + Wolfram Alpha

What Wolfram Alpha Really Did This Summer: Struck A Deal With Bing. TechCrunch Google, which has a geek rivalry with Wolfram over the growing area of using structured data to improve search results. ..... Wolfram Alpha is not as approachable as Bing ...... Wolfram Alpha is the “technological equivalent of a boring uncle ...... In the end, Wolfram could have more luck licensing its data to other search engines than bringing people to its site, despite the surge in “fall traffic” Stephen Wolfram is still hoping for.

Ganging up on Google, eh?

I guess it makes sense for three small search players to gang up and see if they can dent Google's huge lead. But ultimately it is about the user experience. If Yahoo is at 20% and Bing at 10% and Wolfram Alpha at 1%, if they gang up, it is not necessarily true that the combined property will take 31% of the search market. Combined they are still but one product. And users are going to decide if they want to keep using Google for search, or they want to switch to this other product.

Bing has been more of a presentation of search results rather than core search innovation, but that still counts. And, boy, the marketing. I guess that is also innovation, just not in search.

Search is raw. There is so much room for growth and innovation. And Google knows that to be the case.

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Something's Rotten, It's Not The Fish

The Truth: What’s Really Going On With Apple, Google, AT&T And The FCC TechCrunch how the Google Voice application hurts “the iPhone’s distinctive user experience.” ..... over the last few months Apple expressed dismay at the number of core iPhone apps that are powered by Google. Search, maps, YouTube, and other key popular apps are powered by Google. Other than the browser, Apple has little else to call its own other than the core phone, contacts and calendar features. The Google Voice App takes things one step further, by giving users an incentive to abandon their iPhone phone number and use their Google Voice phone number instead (transcription of voicemails is reason enough alone). Apple was afraid, say our sources, that Google was gaining too much power on the iPhone

This is a generational conflict. Apple and Google belong to two different generations of tech. This small iPhone app conflict is symbolic. The larger conflict between the two brands is to be seen in the smartphone arena where Apple sees the phone as a smaller desktop, and Google suggests there is nothing much to download, all apps should be web-based.

A happy ending would be if the costs for calls start sliding down dramatically. How do you do that? Serve ads like for search.

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Twitter Should Hand Over Search To Google

Image via CrunchBase

For Twitter, Sharing Data With Google Would Be Suicide TechCrunch on Twitter giving Google their firehose feed ..... if Twitter was a publicly traded stock its value would drop by 75% the second that deal was announced

Google, Facebook and Twitter do not exactly inhabit the same space. Google does search, Facebook does social graph, Twitter is about tweets, the atoms of real time social interaction.

Why can't I search my Facebook wall? If you have been active on Facebook for a few

Image via CrunchBase

years, you would have a rather elaborate wall. How do you dig into that wall to find something? The same applies to other parts of my Facebook page. I don't have that many links like some people I know, but I do have hundreds of notes, but primarily the wall. Facebook should be able to do it in-house, but if it can't, I say bring Google along. Let the search people do search. It is not true that only the latest entries on my wall are relevant to me.

The same applies to Twitter. A close friend of mine who just got on Twitter did a search on my name to want to follow me, and he could not find me! That is awful. If you can't find someone whose name noone else shares, and who has more than 17,000 followers, good luck with the rest of the crowd. And if Twitter search is that bad with names, you can only imagine how bad it is with tweets. I have stopped using Twitter search months ago. There was a time when T

Image via CrunchBase

witter was my bookmark. I would tweet an interesting link and search it up weeks later. Now that has not been an option for months now. What happened? Twitter grew? That should be good news.

Twitter is in dire need of a robust search capability that can comb through all tweets, real time as well from the archives. That should not be hard to do because you are only asking to search through what rests on the Twitter servers. You are not having to index billions of webpages like some others. But Twitter search is not delivering right now. Either do it in-house, I say, or bring in the big dogs of search. For the user to be able to search through all tweets

Image via CrunchBase

will raise the value of each tweet. That will push tweets more actively out there into the cybersphere, deeper. Tweets will become more integral to the web experience.

I happen to belong to a school of thought that Twitter should let Google handle search. The user will benefit. Tweets will go up in value. And then it would be for Twitter to monetize the value added tweets, and the value added Twittersphere.

I respectfully disagree with Edo Segal on this one.

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