Showing posts with label Adweek. Show all posts
Showing posts with label Adweek. Show all posts

Saturday, March 21, 2015

The TV Industry's Deadtree Newspapers Moment?

If Google Fiber is going to be so profoundly profitable for Google, why is the roll out not much faster?
Google is about to make the sale of TV ads much more like ads on the web ..... "If you're a local business in Kansas City, just as with digital ads, you'll only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV" ...... Google clearly wants to turn the shotgun approach of broadcast advertising into a sniper's bullet. Which is good for advertisers, but less great for the networks selling airtime. ..... Google's new program will no doubt drive the cost of ads way down.

Thursday, July 26, 2012

Twitter Goes Hollywood

Image representing Twitter as depicted in Crun...
Image via CrunchBase
Twitter, Hollywood Working on In-Stream Video Series
the possibility of launching several original video series via Twitter ..... the show could live on a standalone Twitter page similar to the events page that Twitter launched in partnership with Nascar in June, although the series’ page would more closely resemble a microsite in order to feature an expanded video player. Another possibility is that the series would be distributed within tweets—promoted, organic or pinned to a brand’s Twitter page—with users clicking to expand the tweet into a full-fledged video player. ..... With the potential series, Twitter is aiming to get big-budget advertisers on board, with sponsorship deals possibly running around $4 million. ..... theoretically user tweets would somehow influence the show as it airs
Old media does not go away. New media simply infiltrates that old media. And gives it a new life. This is interactivity taken to a whole new level. User tweets influencing the show as it airs is so Twitter.
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