Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Tuesday, April 28, 2015

European Angst On GAFA

English: Google Logo officially released on Ma...
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)
GAFA is apparently what Europe calls Google, Amazon, Facebook, Apple.

My first reaction (years ago) was Europeans are sore losers. Instead of innovating they are hammering. They are just jealous of Google.

Now I think differently. Instead of Silicon Valley sucking money in from all over the world like the British Empire stole gold from India, these Internet behemoths should pay taxes in each jurisdiction they generate revenues in.

There should be a global regime. So there is an upper limit. Maybe you should not have to pay more than 10% in sales taxes in total at all levels of government put together.

Google is cashing on the infrastructure built by these countries. And I don't mean just broadband. Google thrives on educated populations. And Google should give back as a matter of business decision.

Such negotiations have to be global. That might also push us towards a world government (which both Bill Gates and I think would be a good thing).

The simple formula is, every Internet company should track as to where a sale got generated, and they should pay sales taxes in those jurisdictions, up to a maximum 10%.

Saturday, March 21, 2015

The TV Industry's Deadtree Newspapers Moment?

If Google Fiber is going to be so profoundly profitable for Google, why is the roll out not much faster?
Google is about to make the sale of TV ads much more like ads on the web ..... "If you're a local business in Kansas City, just as with digital ads, you'll only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV" ...... Google clearly wants to turn the shotgun approach of broadcast advertising into a sniper's bullet. Which is good for advertisers, but less great for the networks selling airtime. ..... Google's new program will no doubt drive the cost of ads way down.

Monday, December 24, 2012

Google, Apple, Amazon, Facebook: Coalition Partners

Google, Apple, Amazon, Facebook. True, these are the tech giants at the cutting edge, and it is but natural that they might have turf wars - good for the consumer - but I still see it as them working together to eat up more and more of the traditionally offline action. More and more advertising will move to the digital realm. More and more searching will happen online. More and more buying will happen online. More and more socializing will have online components.

Analysis: Amazon, Google on collision course in 2013
Lurking in the shadows for both Google and Amazon is Facebook with its own search and advertising ambitions. .... "Amazon wants to be the one place where you buy everything. Google wants to be the one place where you find everything, of which buying things is a subset.... So when you marry those facts I think you're going to see a natural collision." .... 96 percent of Google's $38 billion in 2011 sales came from advertising. ..... But Amazon's newly developed "DSP" technology, which taps into the company's vast store of consumer purchase history to help marketers target ads at specific groups of people on and on other websites, could change all that. ... "From a client's perspective, the data that Amazon owns is actually better than what Google has.....They know what you just bought, and they also know what you are right now trying to buy." ..... By showing ads for products that it may not actually sell on its own website, Amazon establishes itself as a starting point for consumers looking to buy something on the Web.

Can Google Challenge Apple Without Apple's Manufacturing Prowess?
Steve Jobs did the marketing pizazz, it was Cook who really built that chain capable of churning out tens of millions of pieces of a new product in the first quarter after release. ..... They can actually execute on a large scale out there in the physical world.

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Wednesday, July 25, 2012

BuzzFeed Success "Secrets"

Chris Dixon is sharing some insider information.

BuzzFeed’s strategy
BuzzFeed. We passed 30M unique visitors last month, our revenue is on pace to be more than 3 times what we did in 2011, we have grown from 26 full-timers at the start of last year to 117 today ..... Nobody has built a truly great publishing company for the social age and we have a good shot to be the ones who do it. ..... we don’t publish slideshows. Instead we publish scrollable lists so readers don’t have to click a million times and can easily scroll through a post...... we don’t show crappy display ads and we make all our revenue from social advertising that users love and share. ...... we focus on publishing content our readers love so much they think it is worth sharing ...... We manage our own servers, we built our CMS from scratch, we created our own realtime stats system, we have our own data science team, we invented own ad products and our own post formats, and all these products are brought to life by our own editorial team and our own creative services team. We are what you call a “vertically integrated product” which is rare in web publishing. We take responsibility for the technology, the advertising, and the content and that allows us to make a much better product where everything works together. ........ skill is 63% luck. ..... “social advertising will be the biggest media business since cable television.” ...... we are equally obsessed with 1) entertaining content, 2) substantive content, and 3) social advertising. The teams that focus on each of these areas are equally important which is a key part of our success. We want our cute animals, humor, and animated gifs to be the best of their kind on the web – they aren’t just a cheap way to generate traffic. We want our reporters to have the best scoops, the smartest analysis, and the most talked about items – they aren’t just a hood ornament to lend the site prestige. And we want our advertising to be innovative, inspiring, and lead the shift to social – and not just be a necessary evil that pays the bills. ....... We love the silly, we love the substantive, and we love making advertising that is actually compelling

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Wednesday, September 29, 2010

Future Of Display Advertising

The Official Google Blog: What does the future of display advertising look like?: “Display 2015: Smart and Sexy.” ...... Display advertising really is at the heart of what we’re doing at Google these days. 99 percent of our top 1,000 clients are now running campaigns on the Google Display Network. And last year, they increased their spending on display advertising by over 75 percent. .... in five years, there will be five metrics that advertisers commonly regard as more important than the click ... Watch

Google probably feels "stuck" with its traditional revenue source, the ads that show up with search results, the spartan text ads. Unless it goes into mobile, into display, its market value is not going to compete with Apple. This new push for display ads is Google's idea of an iPad. It is a new thing to do. But it is not like Google is going into display ads, something it so avoided when starting out. Google's display ads will be a new, interactive, social kind. Google intends to reinvent display advertising on the web.

With this push Google is looking for its next big growth. This is no one trick pony.

In The News

Wall Street Journal: Digits: Google Wants to Make Online Display Ads ‘Sexy’: “On television, [networks] generally made more money by showing more ads,” said Shishir Mehrotra, a YouTube executive. “Online video will reverse that trend.” .... display advertising would be one of his company’s next $10 billion-plus businesses.

New York Times Backs News-Aggregation Software Company: Ongo describes itself as providing “computer and telecommunications software for use in aggregating and viewing news and syndication feeds.” ..... News Corp., which owns the Wall Street Journal, has been talking to media companies about creating a cable TV-type business for news, allowing consumers to set up one bill to access digital content from multiple media companies.

New York Time: Bits: By the Numbers: Apple, Microsoft, Dell, H.P.: $49.53 billion — That’s the gap separating Apple and Microsoft .... on the back of strong iPhone sales and rising interest in the iPad. ..... $52.47 billion — That’s the gap between Apple’s value and that of Exxon Mobil ... Dell .. can claim more patents than Apple

Amazon Introduces Kindle for the Web: lets digital book buyers read books on the Web and also offers the ability to embed book samples on blogs or other Web sites, similar to the function offered with video clips on YouTube.

New York Times: Media Decoder: Google Predicts More Social, and Profitable, Display Ads: a Web where the ads are more social, mobile and real-time — and a lot more profitable..... cellphone screens would be the No. 1 screen for viewing the Web by 2015..... “Static banner ads will become a thing of the past.” ..... a “meta media phenomenon.” .... Display advertising will grow to be a $50 billion market. .... companies would have more time to focus on the creative aspects of their marketing campaigns. “The technology should just work”

Gizmodo: The Plans For Steve Jobs' New House: more of a small, private retreat than any towering glass-and-steel tech chapel or totem of wealth. ..... Jobs intends to populate the 6 acres with an assortment of indigenous flora; a simple three-car garage; a modest 5 bedroom home with plenty of windows and decks; a network of lighted stone walkways; and even a private vegetable garden. Everything is neat, tight, pragmatic, and in its place. ..... No chauffeur's cottage, no cook's cottage, and no tennis courts. In fact, when compared something like Larry Ellison's $70 million feudal Japan themed estate located right up the road, Jobs' new digs seem downright monkish—if not Buffettian..... almost Zen ..... At a time when architect and design firms are just starting to apply to Apple's design principles to the building of homes (clean, tight, nothing unnecessary), Steve Jobs has gone and designed the iPhone of houses. ..... the home was clearly built for a man (there's a distinct lack of a woman's touch here) who likes privacy, a natural setting, and working. Especially working...... a person whose life if very internal. He does not want what is going on outside to interfere with what is going on inside

Advertising Lab
The future of Internet advertising and online marketing
DataXu's Blog - Strategies for Digital Media Buying - DataXu
Internet Advertising Blog
Personalization: The Future of Print & New Media

LA Times: Google envisions bright future for online display advertising

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Monday, September 06, 2010

Offerpal Media: New CEO

Image representing Offerpal Media as depicted ...Image via CrunchBaseVentureBeat: Offerpal Media Names A New CEO During A Tough Transition: Mihir Shah as its new chief executive and president. .... Garrick will become executive chairman. Garrick himself replaced Offerpal’s founding chief executive, Anu Shukla, in October, 2009. During his tenure, Garrick was trying to reposition Offerpal in the wake of a scandal over the legitimacy of the offer business. ..... the whole offer industry was hurt last fall by a storm over offers that appeared to be scams, duping consumers with misleading or objectionable offers. ..... moved to clean up its offers, setting new standards to lock out the scammers..... began streamlining the company and broadened its appeal to advertisers by moving beyond offers. Offerpal also bought mobile ad network firm Tapjoy in March. ...... “The social and mobile gaming spaces are in a transitional and converging period right now, and we have some exciting ideas for using our extensive footprint and expertise to help game developers, social platforms and online advertisers navigate the changing environment."

The Highlight Of My Internet Week
Anu Shukla Has Found The New Frontier In Advertising

Some shady vendors used the Offerpal Media platform to do some shady things, but Google still suffers from click fraud. That does not change the fact that what Offerpal Media is attempting is at the cutting edge of advertising.

It is a new frontier. Mistakes will be made.

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