Thursday, April 23, 2009

Content Is Queen

I was going to say Content Is King, but then figured it might come across as sexist. It is like my Facebook/Twitter intro blurb has the word BossManPerson. I could not just say boss. That would be boring. Then I was inspired by my memory of comedian Negin's use of the word bosslady to describe herself. So I opted for Bossman. That stayed for a few weeks. A few days back I changed that to BossManPerson. I hope it is both informative and interesting.

Product/content alone will not cut it. Marketing efforts are necessary. And there are times when marketing rules and product/content is secondary. But at the end of the day, it is product that is queen.

Converting To The Mass Follow Formula On Twitter

Great blogging is primarily about putting out great blog content. Do you have something to say? Can you have something to say? Can you say it well? The second question is something to do with the fact that that niche that you might be most passionate about might not be the most lucrative.

Blogging = Learning + Teaching + Churning + Entertaining
Spamming Om Malik
Digg Button, Twitter Button For Your Blog Posts
Blogging Several Times A Day
Blogging Tips
A Blogger Is Also An Editor
Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog

And in many cases content creation happened before blogging came along, before Twitter came along. Some of the people with the biggest Twitter followings just so happen to be celebrities, tech and otherwise. You could argue you create better tweets than Ashton Kutcher, but that dude created his content elsewhere, on that big screen, and he established connections with people there. (My Relationship With Ashton Kutcher)

Blogging and Tweeting is no substitute for your work, whatever line you might be in, and for that matter Facebooking. If you are a student, spend more time with your textbooks than with your Facebook page. Spend more time with friends in person than with them on Facebook. Social skills are necessary, for work and for pleasure.

So content creation is not just about creating great blog posts, and great tweets, and having smart aleck things to say on other people's Facebook walls. Content creation is about doing the best you can do in your workspace, it is about living the best life you can live. It is about your emotional investments in your family, relationships, friends. Because if you do all that, you will have something to say. Content does not come out of life vacuum. Live. Work. Love. Rejoice. Enjoy.

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