Yesterday I had 700 plus followers. This morning when I woke up I had 800 plus followers. I was pleased. But only a few hours later now I have over 1400 followers on Twitter. What just happened? This is rather drastic.
I am not complaining, quite the contrary. But I don't know what brought this about.
I hope my blog traffic sees a similar jump in traffic.
I can't put my finger on as to what brought this about. But, for the record, I am not going to stress about it. I don't need to know. As long as this keeps happening, I want you to know, I am o-k-a-y.
If you got a great blog, most of your traffic is going to come through search engines. Tags are important. External links are important. Hyperlinks are important. For all three these days you got Zemanta. Use it.
Great, regular content hence is also good marketing. Content is queen.
Got to build a mailing list for your blog. The one that I started using for this blog is over 9,000 strong. I decided on it yesterday. And look what I got.
♫
"My name is ______ and I graduated Columbia J School in 2008 where I concentrated in broadcast. I work at ABC News in DC now (the network) and I am working on this idea of Job Hunting and the Internet--pretty much exactly what you posted in your blog below. I am wondering if maybe we could talk on the phone about this idea."
One email a day, with five links to five blog posts: do you think that will work?
(3) Comments Sections Of Other Blogs
Like minded blogs. Celebrity blogs. If you are passionate about what you are passionate about, it is not possible you don't regularly read at least a dozen blogs that share your passion. Engage your favorite bloggers in their comments sections. Link to your blog from their comments sections. That helps jack up your Google rank. And that is a good thing.
JP, Confused Of Calcutta, is a big shot. I have never met him, but I think of him as a friend. He is CIO of British Telecom. I once came across a list in some magazine where Google CEO Eric Schmidt was number six, and JP was number 12. I really like his blog, that is why I visit his blog and participate in his comments sections. But that participation also jacks up my own blog's Google rank. I am not complaining.
I grew up watching Amitabh Bachchan. This here is me in 1993. Amitabh just so happens to be the most recognized face on the planet. His blog lets me interact with him and read his mind the way a handshake will not. In his comments sections, I have hope I will meet him one day. And, by the way, Amitabh was in Calcutta before he moved to Mumbai.
I am a New Yorker. I take pride in the New York Times. It is a good idea for me to leave comments in some of their blog's comments sections and hyperlink my name to my own blog.
I really like it that when I link to an article on the Google Blog, my blog shows up at the bottom of that post at the Google Blog. I am flattered, what can I say?
Mark Cuban is a loud mouth. I think that is a good thing for my blogging.
Huffington Post does Facebook and Mashable does Disqus. They don't make me create a separate account with them or fill up basic info before I can leave a comment. And they both have huge traffic. So it is a very good idea to participate in their comments sections. Read a post, then say what you have to say, and leave a link to one of your blog posts that might go with the theme. Or just leave a link to your blog.
But primarily, you are looking to make friends in comments sections. Passionate bloggers with small traffic might have time for you. Get to know them.
Another way to figure out which comments sections to visit is by using Blogsearch. Make a blog post, then search the key term for your blog post. Relevant blog posts will show up. Read and comment and link back to your blog post. The weirdest part of the exercise though is that most blogs out there don't do Disqus, at least not yet. But the nice ones just ask for your name, email address, not to be published but required, they say, and website address. The not nice ones expect you to register with them. I almost always walk away when I see that red flag.
The reason you want to follow everyone who follows you is because the Direct Message option is a great one. It is like a politician saying hello to you on the campaign trail. That is not shallow. He/she is not pretending to be family.
Twitterfeed is as grand as TweetDeck. Thanks to Twitterfeed, as of yesterday, my Netizen blog, this blog, BusinessWeek, CNet, and Digg will all feed my Twitter feed without me doing anything about it. Manual feeding is history.
(5) Facebook Notes
My blog is integrated with my Facebook account. So a new blog post shows up as a note in my Facebook stream. And I like to tag friends to those notes, so I show up in their Facebook stream as well. That is a fancy way of saying hello.
(6) Feeds
Don't allow feeds access to your full content. Give out the first paragraph. Let people show up at your blog if they want to see the whole thing.
It is good to see Google compete with itself. Search is so fundamental to the web that constant innovation is the only way to go. Windows can reach saturation, Office can, but not search. We are barely scratching the surface.
By now the way Google does search is so capital intensive. But real time search is not capital intensive, and there Twitter is the one with the buzz.
I don't think either Twitter or Wolfram Alpha will beat Google, but good thing both will keep Google on its toes. Because when it comes to search, much is lacking, much too much is lacking.
Cut expenses mercilessly. This is for personal and family budgets.
Work
Even if it is a much lower paying job. Can't eat into savings too much, and not forever.
Reinvent
We live in a day and age when people will have several careers, not jobs but careers, over a lifetime. Reinvent yourself.
Focus On Personal Growth: Prepare For Takeoff
There is the bungee jump phase. That, by definition, can not last forever even if it lasts longer than anticipated. Then there in the plateau phase. Then there is the takeoff phase. The plateau phase is the time to prepare for the takeoff phase.
The Best Things In Life Are Free
Really. Life slowing down is not all bad news. In many ways it is good news. A slower life is time to discover people, relationships, hobbies. It is time to catch up on books you always wanted to read. It is time to hone on skills that you think you will need once it is time to takeoff.
This perhaps is good time to smell the roses.
That 90-10 Rule
If 10% of the people are unemployed, 90% are still working. But then there are pockets of 22% unemployment rates. And that is not even taking into account the chronic unemployment in the inner cities, and other underserved areas. That is not taking into account the permanent poverty in much of the world.
That Plateau Feeling?
What if America and the world hit a new plateau of lower paying jobs across the board? That would not be a happy plateau. Personally I don't think that is where we are headed. But then I am counting on the political leadership to deliver. (30 Points Down In The Polls) The financial markets will be regulated, and made sane. This economy will be restructured.
Time To Make Big Fortunes
The most trailblazing of companies have been founded in the most depressing of times. This time that is going to be extra true.
'Would you tell me, please, which way I ought to go from here?' 'That depends a good deal on where you want to get to,' said the Cat. 'I don't much care where --' said Alice. 'Then it doesn't matter which way you go,' said the Cat. '--so long as I get somewhere,' Alice added as an explanation.
Web 2.0 is very real to me. It is my primary reality. America is Europe. The Internet is my America.
The economy went ahead and did a bungee jump. Many people lost jobs. I was not, am not into jobs. I did not lose a job. But I did lose some investors. I will find new ones, not to worry.
My primary tech startup might have taken a momentary backseat, but my secondary tech startup - to do with online tutoring - is also thick in 2.0. 2.0 is reality. And it is exciting. And it could pick up fast. It also helps me network in Mumbai, India's NYC, a sister city. That networking is crucial for my primary startup.
Personally I think a downturn like this one is high time for ambitious entrepreneurship, but most people prefer to do the job thing. And that's fine. Dropouts who create trailblazing companies depend on big name colleges to populate those companies. Entrepreneurs need jobholders, many, many of them.
For now I wanted to share this wonderful article about job hunting and 2.0. It is comprehensive and helpful. I personally know too many people who are between jobs. It is not a happy sight. I hope this helps a little.
Computer World: Job Hunting? Use Social Networks To Make Crucial Connections social networking Web sites such as LinkedIn, Facebook and Twitter ...... a highly organized, scientific approach to his job search ...... a spreadsheet ..... made concentrated use of social networking sites to present himself online and to research targeted companies. ......... LinkedIn was one of the most useful tools ....... the de-facto must-use tool in today's career environment. ...... If you're not on Twitter, get there. Start Tweeting ...... sending out about 60 to 70 resume/cover letter blasts to job sites, companies, etc ....... sent out 103 blasts -- but this time he used LinkedIn ....... trying to find people who worked at the company who had a role in the product area he was interested in ......... follow-up messages. "And the response rate from those follow-ups was much higher than the original sendouts," he said, at 40% compared to the first response rate of only 5%. ........ maintaining his online profile, doing status updates on sites such as Facebook and Twitter ....... four weeks and one day after the targeted resume/cover letter blast.
Get to know the hiring manager LinkedIn was vital to her success. ..... garnered 35 recommendations from former co-workers and posted them on LinkedIn .... used LinkedIn contacts ..... you must be willing to take action outside your comfort zone ....... Don't spend too much time in front of the screen. Phone calls and face-to-face meetings are vital ...... get connected to someone working at the company you're targeting ....... Don't be afraid to reach out to anyone on the Web in your targeted area .... stay engaged in your field, keep up on the latest news, products and services -- and check out start-ups, which can be a great place to find a job
Why in-house contacts matter His data confirms that an in-company referral is priceless..... how crucial it is to use social networking sites for one specific purpose and one purpose only. ..... 50 to 70 times more likelihood of being interviewed ....... she used LinkedIn to actually find four people she knew well who in turn knew current associates in her targeted company ...... I also used LinkedIn to research the three individuals I interviewed with
Fewer resumes, but more focused "In 2001, I probably put out, over five months, 10 resumes a day" ........ only 20 to 30 resumes in total ........ very much more laser-focused" approach that includes asking a social contact to put him in touch ...... used Twitter mainly as a "listening post," keeping himself up to date on current events in his areas of interest.
The power of going local face-to-face networking with short and quick "elevator pitches." ....... it's often a case of contacting someone who knows someone who knows someone who knows a person at a company looking to fill a position. ...... "a lot of touch points" ...... a large number of recommendations on his LinkedIn profile
Don't spend all your time online Contacting people, staying on the phone [is important] ........ spend no more than 10% to 20% of their time with online tools ...... Find a way to get their phone number. Find a way to get a meeting with them. ....... information interview ......... And too many simply post their resume to job sites and hope that that will get them a job. And that is one of the least effective methods that's out there. ........ nothing more than a printed-out profile from LinkedIn .... all relationship based ...... Tyler Cooper received his first job offer from a blog.
Don't be afraid to reach out Use the Web to keep track of trends and new start-ups and reach out to companies, Web sites, bloggers and other resources. By "reaching out" he means taking the initiative to contact people you may come across on the Web. "Never be afraid to reach out. If someone leaves their e-mail address, send them a message, ask questions, send suggestions. You never know what will come of it" ......... TwitterJobSearchTwellow.com"Life is 10% what happens to you and 90% how you respond to it."
Losing Job May Be Hazardous to HealthNew York Times What to Do When You Lose Your Job - Room for Debate Blog For Job Losses, No Sign That Worst Is Over Bright Spot in Downturn: New Hiring Is Robust while 4.8 million workers were laid off or chose to leave their jobs in February, employers across the country hired 4.3 million workers that month ...... In February — before the economy started to show the first faint signs of a possible recovery — there were three million job openings nationwide. And despite large new job losses likely to be announced Friday, there are still millions of job openings. ...... “You’re facing more competition for every job you apply for, but the reality is there is a lot of hiring going on” .... “You’re never going to find anything unless you apply.”
I am as excited about the social web as anyone. But I think sometimes we draw off the mark conclusions as to what the social web is going to do to various market traditions. The market is the invisible hand. It is like that magnetic force that so fascinated child Einstein. The web does not displace the invisible hand, or many of its fundamentals. If anything, the web makes it even more invisible - if that is possible - and more handy. The web makes it more invisible by making possible transparencies that could not have been imagined before. JP is in London - or at least most of the time when he is not jet set - and when he goes for a cup of tea, I get to know like I were sitting next to him. That is amazing transparency, if you think about it.
Brands will still matter, but just like the invisible hand will become even more invisible, brands will become much more alive. The staying power of brands that deserve greater staying power will be enhanced. Brand names that deserve to sink will sink and fast. It will become less possible to prop up brand names through dishonest marketing techniques. In a world thick with the social web, sizzle and buzz will go to those who will deserve sizzle and buzz. The power will shift much more to the individual, and is that a bad thing? Is that not what we wanted all along? But it will not be any one individual. It will be individuals across the board. It will be the masses come alive. But not your faceless masses of demographic research or focus groups. It will be masses of people interacting with close and not so close friends.
A great gift of the social web will be the possibility of many, many niche brands. For someone like me who was born in one country - India - and grew up in another - Nepal - and has been in a third 10,000 miles away for over a decade now - America - the web is the only place where someone can see me whole. Is that amazing or is that amazing?
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