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PlanCast Failed For Not Catering To Its Power Users

Image via CrunchBaseMark Hendrickson, CEO, PlanCast: The Uphill Battle Of Social Event Sharing: A Post-Mortem for Plancast

PlanCast is a liked service. And it is still going down. Why?

Robert Scoble's comments to the post are enlightening. Scoble is a power user. PlanCast needed to cater to his needs to take off.

PlanCast needed to engage people who create events, promote events.

PlanCast's Facebook, Twitter, EventBrite, MeetUp Integrations

Robert Scoble's Comment

Image via CrunchBaseI'm really sad that you are killing this. Unfortunately there were several other things you did wrong:

1. You didn't have ways to share a calendar of things for my readers that's SEPARATE of those that I'm actually attending.

2. You never improved it and you didn't listen to users.

3. It wasn't integrated with Facebook events. I would hear about things on Facebook and adding them to Plancast was a real pain.

4. Whenever I heard about events almost always I would be mobile. But the mobile version of Plancast sucked.

5. Searching for things or adding them was difficult.

6. You never really got to the business model. That should have set off red flags for me. Yet no one else knew about my travels. I'm in Europe right now, which meant I spent more than $4,000 on travel and you couldn't monetize that at all? Nope. Why? Because you never made deals with AirBNB or Kayak or Hipmunk or other travel sites.

7. I couldn't create calendars for specific kinds of events. For instance, I could never create a calendar of just Barcamps around the world.
It bums me out a service I actually liked using won't be improved and, even, will disappear. So sad.

The Solution Is Tech Heavy, Data Heavy

Hollywood Might Not Get Killed, Any More Than Silicon Valley Might
What Price A Movie?
MegaUpload, SOPA, PIPA
SOPA Went Down
SOPA Has Egg In The Face
SOPA Is So Going Down



TV ads are not as effective as Google ads. On TV you could be showing me beer ads and I don't even drink beer. But you are hoping many of the million people who got bombarded do.

When I search for beer on Google and you show me beer ads, that is way more effective. You already know I am interested in beer. TV ads not as effective. Search ads more effective. Social ads even more effective. You are more likely to buy something a friend bought and recommends. The engagement on Twitter for ads is more than on the Google platform.

Big Data ads should be 10 or more times more effective than even social ads. And at that point the freemium model really takes off. All you want as content people is people's attention. You don't want their money, at least not directly. I think that is the real solution to the piracy problem.

Fred Wilson: A Post PIPA Post
Clay Shirky: Pick up the pitchforks: David Pogue underestimates Hollywood
O'Reilly Radar: The week the web changed Washington

Hollywood Might Not Get Killed, Any More Than Silicon Valley Might

Paul Graham: Kill Hollywood

SOPA brought it to our attention that Hollywood is dying .... What's going to kill movies and TV is what's already killing them: better ways to entertain people.

Technically speaking Silicon Valley could be anywhere, the magic that happens in Silicon Valley could be replicated anywhere. But instead of Silicon Valley getting parceled out, what has happened is Silicon Valley has gone on to do the next big things like clean tech. It is amazing to me how many of the new energy companies are based in California.

I guess geography matters. It takes some time to build that optimum ecosystem. People meeting people in person is magic. You can't take that over to Skype or a Google Hangout.

I mean, I am a huge fan of Hollywood. I love watching movies. And I think there is a magic happening in Hollywood that is not going away any time soon. As far as the production of movies goes, they have nailed it.

Silicon Valley has staying power. Hollywood has staying power. But innovation and creation will get replicated across the country and across the world. I hope the movie houses adopt to the Internet better. And I think it will end up happening one way or the other. But something tells me it will not be a smooth ride. There's just something in the nature of change. Disruptions by definition are not smooth.

In the far future good movies could come out of anywhere, and could be seen anywhere. Hollywood could end up a rust town. As could Silicon Valley, theoretically speaking.

Movies have their place in the grand scheme of things. And software will not take that place. Although it is hard to imagine a future where software is not key to every single aspect of movie creation and distribution.

What Price A Movie?
MegaUpload, SOPA, PIPA
SOPA Went Down

We need a new generation of movie production and distribution companies. Just like we need a new generation of finance companies.

Jhoom Jhoom Ta Hun Main

What Price A Movie?

Image via WikipediaNew York Times: Dodd Calls for Hollywood and Silicon Valley to Meet

..... no Washington player can safely assume that a well-wired, heavily financed legislative program is safe from a sudden burst of Web-driven populism...... “This is altogether a new effect,” Mr. Dodd said, comparing the online movement to the Arab Spring. He could not remember seeing “an effort that was moving with this degree of support change this dramatically” in the last four decades, he added.

Say it is 10 dollars at the movie theater on release day. Some places it is 13, some 9. But let's say it's 10.

If the movie industry would move such that new releases can be watched on your laptop the day of the release, how much should you be asked to pay for it? It has to be less than 10. They did not build the home you are sitting in. They are not having to pay for the air conditioning, or the chair. The laptop is yours. The Internet is not charging them for the streaming.

The only thing they need is the production cost and the profit.

I think three dollars. Maybe even two.

They will make more money that way than they do now. They will reach a much, much wider audience for one. They could stream it from their own websites. Ads at that site would be the new popcorn.

I don't understand what stops them.