Marissa Mayer: Biographical Details

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Dear Marissa Mayer

Rejecting Google's Money, Marissa Mayer Just Made A Risky, Billion-Dollar Bet

an expensive Christmas party she's planning ..... She put hundreds of millions of dollars—if not billions—at stake, having Yahoo's chief revenue officer, Michael Barrett, announce that Yahoo will not sell its ad-tech business, Right Media, as Yahoo had been planning to do before Mayer's arrival in July..... Mayer needs to focus on improving Yahoo's ad tech where it can be better than Google's. He suggested premium display and video ads

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Facebook's Search Option

Zuck did mention search at Disrupt but in a way I liked. I think Facebook is well positioned to do full blown search.

The Facebook Search Engine
Facebook Could Do Well In Search

Facebook’s embedded option

- Developing an external ad network
- Monetizing paid search
- Entering China
Of the three options, search is clearly the most interesting. An external ad network is inevitable. Google proved this model with Adsense...... Facebook’s traffic is so great now that an external ad network might increase their revenues by 2x or so .... The only (known) models that deliver RPMs high enough to compete with Google are search, payments, and e-commerce.

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