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Thursday, July 26, 2012

Details

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Seth Godin: Feet on the street
The complement to the brilliant strategy is the thankless work of lower-leverage detail...... An organization with feet on the street and alert and regular attention to detail can build more trust and develop better relationships than one that hits and runs.
There are good habits, and there are bad habits. Seth Godin in this blog post talks of some good habits to acquire. Little things like writing thank you notes.
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Twitter Goes Hollywood

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Twitter, Hollywood Working on In-Stream Video Series
the possibility of launching several original video series via Twitter ..... the show could live on a standalone Twitter page similar to the events page that Twitter launched in partnership with Nascar in June, although the series’ page would more closely resemble a microsite in order to feature an expanded video player. Another possibility is that the series would be distributed within tweets—promoted, organic or pinned to a brand’s Twitter page—with users clicking to expand the tweet into a full-fledged video player. ..... With the potential series, Twitter is aiming to get big-budget advertisers on board, with sponsorship deals possibly running around $4 million. ..... theoretically user tweets would somehow influence the show as it airs
Old media does not go away. New media simply infiltrates that old media. And gives it a new life. This is interactivity taken to a whole new level. User tweets influencing the show as it airs is so Twitter.
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Wikipedia Bots

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Image via CrunchBase
Did you think it was only humans?

Meet the 'bots' that edit Wikipedia
"Wikipedia would be a shambles without bots" ..... English Wikipedia alone surpassed four million articles this month. It contains an estimated 2.5 billion words, equivalent to millions of pages, and it is 50 times larger than the Encyclopaedia Britannica. ..... The bots perform a wide range of editorial and administrative tasks that are tedious, repetitive and time-consuming but vital. .... The site was founded in 2001, and the next year, one called rambot created about 30,000 articles - at a rate of thousands per day - on individual towns in the US..... In 2008, another bot created thousands of tiny articles about asteroids, pulling a few items of data for each one from an online Nasa database.
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