The Twindex

Twitter users might not be a good representation of the larger American electorate. But the real time insights might be invaluable. There might not be another place for it. It might be a great place to gauge public reaction to the debates, for example.

Twitter Unveils the Twindex, a New Political Index

monitors hundreds of millions of Twitter messages ..... election.twitter.com ..... In the last election, Twitter users sent 1.8 million messages on the day of the election. Today, with people sending 400 million messages on a typical day, that represents a little over six minutes of Twitter volume.

For now looks like Obama has been widening his lead.

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HootSuite

Image via CrunchBase

HootSuite lets you listen. Talking is easy, listening is hard.

HootSuite digs deeper into enterprise via integrations with Zendesk, Storify, and Evernote

“nearly five million” people are using its social media management tools globally......pushing the reach and impact of social beyond the marketing and customer service teams to product management, development, or fulfillment teams ..... New apps would likely be in the areas of customer support, CRM, digital marketing, publishing, and content curation

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