So much of advertising is moving online. But unless you can measure progress or lack thereof, where are the smarts in smart advertising? Businesses need to keep track of leads and opportunities generated from their Internet Marketing efforts.
Internet Marketing is more than running banner ads to build up your brand name.
Your ad online is your shop front. You should be able to engage your customers even before they have showed up at your website. For that you need sophisticated tracking, managing tools. That is where ROIanalytics Pro comes in.
I was going to say Content Is King, but then figured it might come across as sexist. It is like my Facebook/Twitter intro blurb has the word BossManPerson. I could not just say boss. That would be boring. Then I was inspired by my memory of comedian Negin's use of the word bosslady to describe herself. So I opted for Bossman. That stayed for a few weeks. A few days back I changed that to BossManPerson. I hope it is both informative and interesting.
Product/content alone will not cut it. Marketing efforts are necessary. And there are times when marketing rules and product/content is secondary. But at the end of the day, it is product that is queen.
Great blogging is primarily about putting out great blog content. Do you have something to say? Can you have something to say? Can you say it well? The second question is something to do with the fact that that niche that you might be most passionate about might not be the most lucrative.
And in many cases content creation happened before blogging came along, before Twitter came along. Some of the people with the biggest Twitter followings just so happen to be celebrities, tech and otherwise. You could argue you create better tweets than Ashton Kutcher, but that dude created his content elsewhere, on that big screen, and he established connections with people there. (My Relationship With Ashton Kutcher)
Blogging and Tweeting is no substitute for your work, whatever line you might be in, and for that matter Facebooking. If you are a student, spend more time with your textbooks than with your Facebook page. Spend more time with friends in person than with them on Facebook. Social skills are necessary, for work and for pleasure.
So content creation is not just about creating great blog posts, and great tweets, and having smart aleck things to say on other people's Facebook walls. Content creation is about doing the best you can do in your workspace, it is about living the best life you can live. It is about your emotional investments in your family, relationships, friends. Because if you do all that, you will have something to say. Content does not come out of life vacuum. Live. Work. Love. Rejoice. Enjoy.
So much is happening online. There's much behind firewalls, but hackers have ended up everywhere before. Worms come down to your desktop, and if you are lucky you get to retrieve your work. Recently a teen spread a worm on Twitter. What's next? Gmail? So it is not like the cloud is sacred territory. There is no sacred territory.
There are rogue individuals, pranksters, spammers, spam spewing companies. Then there are the evil ones. They want your computer down. They want your system down. They want to steal your password, your credit card number. They show up in your inbox hoping to lure you to click on something or the other. It is a numbers game for them. They are counting on very few people to click, and those very few routinely do.
But what about hostile states and terrorist organizations? If the Al Qaeda wants to explode a dirty bomb, does it not fantasize of cyber attacks? It has recruited smart doctors before. Could it recruit hackers? What could a cyber cold war look like? What about a hot one?
For the most part we are counting on the good people in the information technology sector to stay numerous and to always stay one step ahead of the evil ones. We are counting on the market forces. But when it comes to global law enforcement coordination, we are as ill-prepared as on a host of other global issues. People in finance talk of tax havens. There are hacker havens all over the world. We count on hackers being not smart enough to create and spread the next deadly worm. But they routinely do. We keep building up the immune system, we keep finding cures for diseases, kind of like for the biological types over history.
And safety is not all about technology. It is also about criminals going high tech to commit crimes they were already committing before the internet came along.
Just like for global finance, for global terrorism, for global warming, there is ultimately only a global solution to cyber security. Cyber security has to be approached from many different angles if it is to be meaningfully tackled.
Aren't you glad every type of portable display under the sun is all under one roof? Does that not make your life easier? Camelback Displays got your back alright.
By the time you have made your purchases you will realize there are many, many different ways of putting together your displays to have the maximum impact on your audience. Many permutations and combinations can be imagined. But not before you have made your basic purchases of the essential display items.
I only follow about 200 people on Twitter now, and it is not like I read every tweet by every person I follow. You log in, and most of the time you skim through that first page. You spend some time in the stream. So the best way to have a more representative stream might be to follow a large number of people.
But I also like the idea of having a smaller group of people. For that I think I got TweetDeck. There I can create a group for the current 200 people. That way I can get the best of both worlds: TweetDeck to follow a small, intimate group, or two, or three - I also have a group with only 20 people there - and Twitter as a marketing tool.
I am also driven by a desire to jack up the traffic for this blog.
A few minutes back I read this article by my friend in BangaloreBhupendra Khanal, the top Tweet in that city measured by the number of followers he has - he is also from Nepal like me - and he kind of made me think.
I was not around when Newton was around, I was not around when Einstein was around, I missed those dudes by a few centuries combined in passing, but I have been around when Stephen Hawking has been around, and the thought gives me tickles.
My introduction to Hawking was through his book, A Brief History Of Time. I first read it during my Class 10 year, which ordinarily would have been the sophomore year of high school in the American system, except I went to this school in Kathmandu founded by the British, and we did both the Nepali high school thing - high school ended after 10, not 12 years - and the British O and A Levels (a guest speaker one day talked of "A Levels and B Levels," this top doctor dude), long story short, we would end up having 13 years of school. We got told that really prepared us for college. And the O and A Levels came by way of the Cambridge University Board. Hawking was a professor there. That's stretching it, but still. (My Relationship With Ashton Kutcher)
I understood the book during the first reading. It read like a novel, I was able to follow all its concepts: that same year I also read Ted Sorensen's Kennedy, and Gabriel Garcia Marquez' One Hundred Years Of Solitude. I have been claiming my physics smarts ever since. Around the same time I came face to face with the anti-Madhesi prejudice warps that existed and exists to this day in Nepal and when it came my way by way of the school administration, it felt like waking up to gravity, something fundamental, something that had been around a while, something now whose presence I felt acutely, but lacked any vocabulary to express, more, lacked any power to do something about it. The power was to come two decades later when I threw myself into the Madhesi Kranti in Nepal from the safety of New York City.
I acquired a physics like fascination for social reality. Before I got hit by the social gravity, I wanted to be a medical doctor, that was the first thing I wanted to be in life. Then I realized I don't need a microscope to see germs, I could see them with my naked eyes.
I feel like I am both a high school and a college dropout. I was emotionally absent the final three years of high school, and the final four years of college: I did five years, it is called changing your major too many times.
The Twitter Revolution The company is hiring like crazy -- it expects to double its size in the next month or two .... Even faster than Google, Amazon and eBay in their days, the three-year-old Twitter has become deeply embedded in the culture.
Twitter & LSD - 25 Similarities LSD alters users’ perceptions of time. What seems like a minute can actually be hours....... Just as mundane experiences can appear fantastic-plastic while on LSD, so too can the experience of otherwise trivial bits of information appear mind-expanding.
29 Years Of Robert Mugabe The once prosperous, successful nation has since devolved into a lawless state under the rule of the same man who fought for independence nearly 30 years ago.
Facebook's Recruiting Problem, Explained Facebook's people problem isn't limited to executive retention. The hot startup with over 200 million users also has a surprisingly hard time recruiting new employees -- from top executives to college grads to star Googlers.
Crowd Forms Against an Algorithm On Monday, Amazon.com confessed to “an embarrassing and ham-fisted cataloging error” that caused thousands of books — a large proportion of them gay and lesbian themed — to lose their sales rankings, making them difficult to find in basic searches.
Obamaism: Charm and Disarm The Barack Obama global charm offensive continues unabated as he returns to Washington from Trinidad and Tobago where he spent two days as the main attraction and the great hope at the Fifth Summit of the Americas. In a single weekend, Obama completely transformed the diplomatic landscape of the region, by saying the most reasonable, middle-of-the-road things—We are interested in a different kind of relationship with Cuba. Venezuela is no threat to us; why not be courteous?
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