How to Launch an AI Company From 0 Today (And Scale to $1M+) Before writing a single line of code, I'd commit to 50 discovery calls minimum. ........... 3 Signals I’d Look For ........... 1. At least one referral per week from paying customers........ 2. Customers would be genuinely upset if I took the product away............ 3. Organic growth without doing any marketing. ........ If I don't have all 3, I don't have PMF yet. And until I have these signals, I wouldn't do anything else besides try to get PMF.
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