Wednesday, January 11, 2012
Social Media Week Is Upon Us
There is an email in my inbox this morning. It is from Social Media Week. February 13-17, used to be first week in February. Two years back I was trying to go to as many events as possible. Last years I said I would go to only two or three but ended up going to many more. This year I was thinking I will stick to a few. But now I am in a mood to not fight the urge. Just let it go. This year I might again attempt what I tried two years back: go to as many events as possible.
New Business Cards
You start by looking at the schedule and using the Save To Favorites feature. The only guiding light being Event Name.
Tuesday, January 10, 2012
Google Plus Plus Google Search
Search, Plus Your World
Google just married social to search. I can't search through all my wall posts on Facebook, to my great consternation I can't search through all my tweets (They are all on your servers!). But now I can search through the walls of everyone I might be connected to on Google Plus. Tremendous value has been added.
Of all the features that have been added to Google Plus since its launch, this is the most exciting to date. I am digging it. Facebook had the option to get into search last year but instead it outsourced that to Microsoft. And Microsoft did not quite do it. I guess search is hard to do. Google has the secret sauce.
The Google search engine suddenly has become more valuable. This is not just about Google Plus. This is not even primarily about Google Plus. You smell a conspiracy. Google never meant to launch a social network like Facebook. It always meant to add the social layer to search itself. It was always about search. Google Plus perhaps is smoke and mirrors.
A Smart Movie Theater Screen
People talk about the TV screen. And there the problems stand in the form of legacy companies sitting on mountains of great content they are not willing to share in new ways. The technology part is easy.
But I'd like to talk about the movie screen at the movie theater. Digital screens could still have projectors. But there would be no physical film. And the theater owner would not decide what movie to play, or even the show times.
Every movie ever made anywhere would be an option. Once a certain number of people buy tickets to that movie, it would get scheduled to play. Some places that number might be 10, some places 50, some places 100. The movie owners get their cut. The theater owners get their cut.
And you'd get to see online how close to the threshold a particular movie you desire is. You could run social media campaigns to get your friends to join you. Ticket buyers would thus help with the marketing.
No movie would ever get old. All movies would have immediate global distribution. I think the results would be surprising. Bollywood might take over the world at that point.
Seven Screens
Sunday, January 08, 2012
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