Showing posts with label search. Show all posts
Showing posts with label search. Show all posts

Friday, October 12, 2012

Mobile Search

Image representing Android as depicted in Crun...
Image via CrunchBase
Mobile search makes even more sense than desktop search. And your phone is always with you. But this is not the end of Google. There is Android, remember?

As mobile rises, desktop search declines for the first time
We might not even search for a restaurant to eat at until we're out the door; a number of apps can give us recommendations on the go. And nontraditional search engines are on the rise: we might search for clothes on Fab.com instead of Google, or airfares on Hipmunk, or a friend's e-mail address on Facebook. ..... By the end of the year, almost a third of Internet search traffic will come from smartphones and tablets
Why The Google Era May Be Over
Something crucial happened last month that no one seems to be paying attention to. ..... People searched less. ...... That's never happened before. 
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Wednesday, September 26, 2012

Marissa Mayer's Gameplan


Marissa Mayer is not Steve Jobs, but I think she is very promising.

The words mobile and personalization capture it for me. Mobile is obvious. Personalization means Big Data.

Vague is good at this point. Gives her more wiggle room.

Executive Change at Yahoo Suggests Thirst for Acquisitions
With 700 million users each month, Yahoo remains one of the most visited sites on the Web, but it has been ceding its share of the online display ad market to rivals like Facebook and Google. ..... Yahoo made its name in search but lost that market to Google and then proceeded to miss the boat on every big Internet trend since. It was too focused on reinventing itself as a multimedia company to notice people were migrating to social networks and mobile devices as gateways for information and entertainment. Yahoo’s home page remains cluttered and sorely lacking a brand of its own.
Mayer to Yahoos at Not-So-Radical Confab: Personalization, Mobile, Rule of 100 Million and — Most of All — the Four C’s!
Very broad, as it turned out, and full of corporate bromides ...... Her goals: To grow users and usage, as well as advertisers and talent, using personalization. ..... Mayer needs to probably paint a much more specific plan for investors to get excited about.
Here Is The Plan Marissa Mayer Just Announced To Yahoo Employees
Yahoo will work very hard on personalization and mobile. .... Yahoo will be strong in mobile by 2015.
Marissa Mayer Allegedly Has 10 or 12 Different Priorities for Yahoo
Yahoo — rotten to core? I think so
vague plans at best .... “At Facebook and Google, they know your underwear size before you walk in the door. At Yahoo, it was clear they hadn’t even Googled me,” an entrepreneur who was in acquisition talks with Yahoo
A Sneak Peek At The New Yahoo Home Page Redesign?
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Tuesday, September 25, 2012

Engineering, Sales: Equally Important


Marissa Mayer's Blind Spot

Call it high tech and high touch. Engineering and sales are both equally important. And as CEO, even if you have primarily an engineering background, you can not ignore sales. Sales is what is making LinkedIn do well on Wall Street while Facebook is licking it.

Sales does seem to be Mayer's blind spot. Although she has had a great stage appearance since when she was at Google. That is sales.

But product is what has been Yahoo's weakness. And Mayer's focused on product. She will come around to it, I am sure.
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Mayer Should Give Search To Google, If Possible


Mayer Should Look Beyond Search

I am not privy to the contractual details between Microsoft and Yahoo, but I am sure there is wiggle room. And Mayer should exploit that and give Yahoo's search to Google. If my search experience is going to be as great at Yahoo.com as at Google.com, I am going to be more likely to end up at Yahoo.com. I mean, Google.com has nothing else going on, the Yahoo homepage is melodrama.

Google would love to bounce Bing from Yahoo
Microsoft and Yahoo’s Bing relationship has been rocky
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