Wednesday, October 14, 2009

The Next Big Thing In Social Networking

The social has been all the buzz on the web for a few years now. And it is still going strong, for good reason. You might not remember Friendster, but that came along before MySpace. And MySpace was all
Image representing Friendster as depicted in C...Image via CrunchBase
the rage. Then Facebook took over. Like Sam Walton claimed, you can reinvent retailing "again and again and again."

The social has been the web maturing. It is not about technology, it is about people. That is the message.

The joke at my high school back in the days was trousers narrow at the bottom and then go wide again a few years later. How else could the fashion pendulum swing? The social is the trousers going wide
Image representing MySpace as depicted in Crun...Image via CrunchBase
at the botttom. But the pendulum will swing.

The next generation of social networking is going to be about the individual. That well defined individual's social interactions online will reflect the ones offline. You are closer to some people than others. You share more with some than others. Everybody on Facebook being your general friend is going to start looking bland.
Image representing Facebook as depicted in Cru...Image via CrunchBase

But first Facebook has to run its course. Twitter already stole a lot of its buzz. Google Wave will likely steal a lot of buzz from both Twitter and Facebook. But Wave is still the pendulum swinging in the same direction. And Wave might remain a great way to collaborate on projects.

At what point will have the pendulum swung all the way? Perhaps when Facebook hits 600 million people? More?

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~ The way of the world is meeting people through other people. ~
Robert Kerrigan

~ It's not what you know but who you know that makes the difference. ~

~ It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living. ~
Bob Burg

~ More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject. ~
Peter Drucker

~ Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread. ~
Johan Arndt

~ It's all about people. It's about networking and being nice to people and not burning any bridges. ~
Mike Davidson

~ Position yourself as a center of influence - the one who knows the movers and shakers. People will respond to that, and you'll soon become what you project. ~
Bob Burg

~ In the earliest days, this was a project I worked on with great passion because I wanted to solve the Defense Department's problem: it did not want proprietary networking and it didn't want to be confined to a single network technology. ~
Vinton Cerf

~ Social networking sites like Myspace, Friendster, and Facebook have literally exploded in popularity in just a few short years. ~
Mike Fitzpatrick

Katherine Berry at Pajamas Media discusses social networking: "Having just spent another morning of my life reading the most boring details of other people's mornings, I've realized how very little things like Twitter, FaceBook, or FriendFeed actually contribute to one's life: it's more like sitting in a room full of over-caffeinated narcissistic Tourette's patients with ADHD who are all trying to be the most entertaining. And, really, what's so social about a monologue?"

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