Wednesday, August 01, 2012

Etsy CEO Chad Dickerson: Press Up To Go Down

Etsy was quite small by today’s measures — the community sold $7.93 million of goods in that September, my first month at Etsy. We had about 50 employees and we were in an office in downtown Brooklyn with a broken elevator that famously had a sign that read, “You gotta press up to go down.” ........... four years later .. We have different offices near the Brooklyn Bridge, a working elevator, almost 300 employees, and last month alone, the community sold about $65 million in goods ......... We believe, more than ever, that Etsy can help fundamentally change the way the world works by making it possible for individuals to make and sell things to other people around the globe — a people-powered economy ........ Decades of an unyielding focus on economic growth and a corporate mentality has left us ever more disconnected with nature, our communities, and the people and processes behind the objects in our lives. We think this is unethical, unsustainable, and unfun. However, with the rise of small businesses around the world we feel hope and see real opportunities: Opportunities for us to measure success in new ways… to build local, living economies, and most importantly, to help create a more permanent future. .............. although we’ve been at it for seven years, it feels like we are just getting started. .... After a lot of discussion about what kind of company we are and aspired to be, the team defined these core values for the company:
We are a mindful, transparent, and humane business.
We plan and build for the long term.
We value craftsmanship in all we make.
We believe fun should be part of everything we do.
We keep it real, always.
We want the company to last for a very long time and clearly stand for something in the world. ...... When you support a B Corporation, you’re supporting a better way to do business. Governments and nonprofits are necessary but insufficient to solve today’s most pressing problems. Business is the most powerful force on the planet and can be a positive instrument for change. ....... There are over 500 certified B Corps but Etsy will be among the biggest, along with mission-driven companies like Patagonia and Seventh Generation. ...... becoming a Certified B Corporation is one of the most important things Etsy has ever done. It helps us keep an eye on the “mindful, transparent, and humane” values we aspire to ....... Last year, over $525 million (525 with 6 more zeroes) changed hands among people on Etsy, and worldwide GDP was over $60 trillion dollars (that’s 600 with eleven more zeros). ....... Etsy has closed $40 million of funding from a roster of investors who have been believers in Etsy for a long time. ...... we plan to grow Etsy into an economic force all around the world and we want to provide more products and services to help sellers succeed and build their businesses on the Etsy platform. ...... Every day when I walk to our offices in Brooklyn, I walk past the spot where in 1855 the printers Andrew and James Rome typeset and printed the first edition of Leaves of Grass by great American poet Walt Whitman. ..... exactly 150 years later, barely three-quarters of a mile away, Rob, Chris, Haim, and Jared were doing the the 21st century equivalent of typesetting in coding the original version of Etsy.com.
Enhanced by Zemanta

Etsy CEO Chad Dickerson On AVC

Image representing Chad Dickerson as depicted ...
Image by John Herren via CrunchBase

These guest posts are very impressive.

MBA Mondays: Guest Post From Chad Dickerson
recruiting and culture are yin and yang .... A great head of HR is critically important but culture and recruiting are owned by everyone if they are successful. ..... I will drop nearly anything I am doing to help close a key candidate. ...... "If you want to build a ship, don't drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea." ...... the forms of communication available today mean that you can communicate the mission and vision of your company more broadly and directly than ever, which is what I did when I blogged in May about our long-term vision for Etsy. It has never been easier to tell your own story and talk about your company directly with the people you want to reach ....... you should always keep a direct channel open ..... communicating directly gives candidates a deeper sense of what your company is trying to do and they come into the process knowing what your company is all about, often self-selecting to your mission. I've found that this takes the recruiting process up a level. ....... performance metrics rise and fall, valuations go up and down, and stock prices fluctuate. Culture and values persist. ..... we at Etsy have been publishing key metrics from the Etsy marketplace in a monthly "weather report." ..... rigorous values and responsible practices ..... Diversity is one area for improvement, and we're actively and transparently working to improve our score ..... the truly great candidates can take a long time ...... In early 2010, we launched our engineering blog and named it Code as Craft, tying the mission of engineering back to the larger culture of craftsmanship in the Etsy community. ....... "If your culture isn't explicitly leaky, if it doesn't aspire to change the world beyond the walls of your business, if it isn't captured in the product you're building and your users' experience, then it probably isn't culture, it's just cheerleading and team spirit burning up expensive inputs of time and company outings. Culture is lived, and it's why generosity of spirit is such a key piece of our team culture" ........ "Management by objectives tells a manager what he ought to do. The proper organization of his job enables him to do it. But it is the spirit of the organization that determines whether he will do it. It is the spirit that motivates, that calls upon a man's reserves of dedication and effort, that decides whether he will give his best or do just enough to get by." ....... It's hard to quantify this spirit, but you know it when you've got it, and you know how painful it is when you don't. ..... a leader is mostly responsible for tending to the spirit of the organization, and for making whatever adjustments need to be made to keep that spirit strong and powerful. In the end, that spirit matters more than anything.
Enhanced by Zemanta

The Twindex



Twitter users might not be a good representation of the larger American electorate. But the real time insights might be invaluable. There might not be another place for it. It might be a great place to gauge public reaction to the debates, for example.

Twitter Unveils the Twindex, a New Political Index
monitors hundreds of millions of Twitter messages ..... election.twitter.com ..... In the last election, Twitter users sent 1.8 million messages on the day of the election. Today, with people sending 400 million messages on a typical day, that represents a little over six minutes of Twitter volume.
For now looks like Obama has been widening his lead.


Related articles
Enhanced by Zemanta

HootSuite

Image representing Storify as depicted in Crun...
Image via CrunchBase
HootSuite lets you listen. Talking is easy, listening is hard.

HootSuite digs deeper into enterprise via integrations with Zendesk, Storify, and Evernote
“nearly five million” people are using its social media management tools globally......pushing the reach and impact of social beyond the marketing and customer service teams to product management, development, or fulfillment teams ..... New apps would likely be in the areas of customer support, CRM, digital marketing, publishing, and content curation

Enhanced by Zemanta