Marissa Mayer is the top search term at this blog right now.
The impending Age Of Abundance was prophesied in the scriptures thousands of years ago.
Tuesday, July 17, 2012
Marissa Mayer: Captain Of The Ship
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| Marissa Mayer (Photo credit: jdlasica) |
- Go slim by 5,000 to 10,000. The faster it is done, better for morale. Cut jobs. Slice and dice. Be done with it.
- If you are not number one or two, exit the category. This is coming straight from Jack Welch. He knew.
- Take Yahoo Mail to a whole new level. Reimagine it.
- Yahoo News is good news. Build community around it.
- Go big on mobile. Go big on local. You would know.
- Yahoo has a big future in Big Data, the next big thing. This might be one rare way to bring sexiness back to Yahoo. It has hundreds of millions of loyal monthly users, and it collects data on them. Make use of it. This is the oil beneath the sand.
- PR is important. Show up for the key events in the industry and talk your talk. You can be a good mascot. Marissa Mayer's got the sexy down pat. Infuse Yahoo with it, inside and out.
Monday, July 16, 2012
Mayer Shoots For Yahoo, Google Stock Drops
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| Marissa Mayer (Photo credit: Wikipedia) |
When Sergey Brin - who does read news four times a day - gently apprised him that maybe it was something to do with Marissa Mayer.
"What did Marissa do?" Larry Page asked.
Sergey Brin found himself at a loss for words. He did not quite know how to put it. But before Page took wild guesses, Brin volunteered.
"She left," he whispered.
"To launch a startup? How could she? Who did she take with her? What space is she looking at? I hope not local.... Did she tell you? How long have you known this?"
"It is all over TechMeme, Larry," Sergey whispered.
A Marissa Mayer Spike In Traffic
Yahoo appointed Mayer CEO, and a lot of people googled up her name. Some of them were lead to a 2010 blog post of mine on Mayer. And this blog got a spike in traffic.
Mayer As Chief Yahoo: Surprising And Exciting
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| SAN FRANCISCO - SEPTEMBER 08: Google Vice President of Search Product and User Experience Marissa Mayer speaks during an announcement September 8, 2010 in San Francisco, California. Google announced the launch of Google Instant, a faster version of Google search that streams results live as you type your query. (Image credit: Getty Images via @daylife) |
This is surprising and exciting. I guess Yahoo does not have to pretend it is a media company and it can now go back to being a technology company. Yahoo still has a lot of visitors that come back month after month. At some level it never really went away.
It can play for a strong number two position in some key areas. And with its resources it should be able to attract the talent to innovate.
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