Google, GroupOn: Integration Will Be Key

Image by earcos via FlickrThis is not a merger, this is an acquisition, but it feels like a merger. Granted this is no AOL Time Warner - thank God - but it feels like a merger more so than the YouTube acquisition felt. The YouTube acquisition felt like an acquisition, a big acquisition but still an acquisition. This feels like a merger.

Google, GroupOn: Marissa Mayer's Stalking Of Andrew Mason

Image by jdlasica via FlickrAndrew Mason first spotted Marissa Mayer at South By Southwest. He did not think much of it. He did not think someone like Marissa Mayer might actually know who he was. Only two years before he had been eating Ramen noodles. He could still feel the taste of Ramen in his mouth.

Google, GroupOn: Say No The First Time

Image by jdlasica via FlickrHotmail was hot. So Bill Gates wanted to buy it. The joke in the industry for a decade and a half had been that Microsoft was always one step behind.

Sabeer Bhatia was summoned for some face time with Bill G. Bill Gates offered $200 million.

"Can I sleep on it?" Sabeer Bhatia replied. He flew back home to the Bay Area where he lived.

Google, GroupOn: It's The G Factor

Image by earcos via FlickrI am going to post a hypothesis. The hypothesis is that GroupOn always wanted to get bought, and it wanted to get bought by Google. From. Day. One. GroupOn plotted for this day to come before its inception.

Why do I say that?

Google, GroupOn: GroupOn Perhaps Was Not The Next Big Thing

Image via WikipediaApple and Microsoft were born around the same time. They were not at peace. Netscape came along. Microsoft killed Netscape. Google offered to sell itself to Yahoo. Yahoo refused. A few years later Bill Gates offered to buy Google "at any price." Google refused. Google tried to buy or bury Facebook. Facebook survived. Facebook tried to buy Twitter. Twitter refused. So Facebook hunkered down and "learned" as much as possible from Twitter. Facebook has tried to buy FourSquare, more recently it has tried to bury it.

See, there is that buzz factor. The company that had the crown seat in the buzz kingdom until recently is able to spot the next taker and gets uncomfortable.