The Time article grabbed my attention and I signed up right away. The site suggests I need to get paid $34.07 per tweet. I am not complaining. Twitter has been my 2009 fascination. And I have worked hard to build a stream and a following. I am at 23,000 followers and counting and a day or two away from becoming one of the top 100 Twitter users in New York City. I am not complaining.
Search engine optimization is not black magic. It is essential. It is basic. Unless you entirely missed out on the whole internet thing. How could you have?
You want to be found. That applies to big media websites, but also applies to local businesses. People will look you up on the internet before they show up at your storefront.
SEO is not about tricking people into showing up. It is about helping people find you. Big difference.
It is about putting in the right words, but it is also about deserving and getting inbound links. This is a link economy, many would say.
And the online world is hardly for just tech companies. There is no line of business that need not be online. No business is too small to get online. People do local search to get to you. Are you optimized yet?
Once you have figured out that there are four screens - the phone, the browser, the desktop, the wall - it is easy to see search is pregnant territory, rich with possibilities. Search, content, distribution. There is so much to do.
Search is of special interest to me. There is one clear leader, but the challenger is not lacking in money. And for the leader the competition is but one click away. If there was ever an innovation challenge, this is it. Could Microsoft innovate, or find a startup or two that might? That second possibility is more likely. But then Google has been in competition with itself. It never stopped innovating in the search domain and boasts a larger index than anyone else. And its algorithms are still the ones to beat.
Microsoft should try and eat into Google territory. Google should try and eat into Microsoft territory. The consumer will benefit. Search and operating systems are fair game.
How Facebook Copes with 300 Million Users Technology Review Doing things in or near real time puts a lot of pressure on the system because the live-ness or freshness of the data requires you to query more in real time. ...... There's too much data updated too fast to stick it in a big central database. That doesn't work. So we have to separate it out, split it out, to thousands of databases, and then be able to query those databases at high speed. ...... "Like" became one of the most common actions in the system. ........ a tremendous wealth of photos being uploaded and shared ......... Then we went and built our own storage system called Haystack that's completely built on top of commodity hardware. Twitter's Growing Pains a large-scale, ground-up architectural revamp ...... it will reduce its reliance on Ruby on Rails, and will move to a "simple, elegant file-system-based approach," to replace its original unwieldy database system. ........ a communications-class technical infrastructure that supports unpredictable activity. Social Networking Is Not a Business How Facebook Works