Jessica Wilson Hearts Mahatma Gandhi

New York Times: 100,000 PayWall Payers

Image by Laughing Squid via FlickrThe New York Times did not get me, but looks like it got 100,000 people and counting. When they erected the paywall I think they had an inkling as to this number. But the numbers are still not adding up for me.

Let's crunch. 100,000 people paying $20 each is two million. Is that per year? Per month? If it is per year, the paywall is a fail whale. If it is per month, the paywall might still be a fail whale, although a smaller one. 20 million can't keep the New York Times afloat.