Aggressive Fundraising, Aggressive Recruiting

I sent out this tweet to an angel investor yesterday.

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City Bakery After PaperlessPost
Dumbo And Union Square
Friday 2 PM On: PaperlessPost.com
Alexa's PaperlessPost
Alexa Hirschfeld: CNN 2010 Most Powerful Women Entrepreneurs
Social Media Week: The Best NY Tech MeetUp Ever

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Alexa says she is a very internal person. As in, she does not attend many events. She stays focused on her customers and her team, and that right there is more than a full time commitment. The media and pundits are lagging indicators. They are usually three months behind. It is so much more productive to get on the phone with a customer who might feel compelled to pick up the phone.

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Deploying the basic product meant people started sending cards out to people in their network. Everyone who received the cards were potential new users. Many of them did come along as users. And when these new users sent out cards, the circle only widened.