Alexa Is Paperless (5)

Alexa Is Paperless (1)
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Alexa Is Paperless (4)

Alexa Is Paperless (1)
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Alexa says she is a very internal person. As in, she does not attend many events. She stays focused on her customers and her team, and that right there is more than a full time commitment. The media and pundits are lagging indicators. They are usually three months behind. It is so much more productive to get on the phone with a customer who might feel compelled to pick up the phone.

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Deploying the basic product meant people started sending cards out to people in their network. Everyone who received the cards were potential new users. Many of them did come along as users. And when these new users sent out cards, the circle only widened.

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Alexa Is Paperless (1)

Alexa grew up in New York City. She attended Harvard. She was at CBS for two years after college. She did not find the medium - television - all that interesting. Everything had already been figured out. The idea for the company first came from her brother who is a cofounder. I don't know of another brother sister cofounding team to a tech startup.

She thinks the ability to appreciate what people bring to the table is key. She thinks it is important to know what she does not know. Every wanna be leader pays lip service to the team concept, but Alexa means it.