Image via WikipediaApple and Microsoft were born around the same time. They were not at peace. Netscape came along. Microsoft killed Netscape. Google offered to sell itself to Yahoo. Yahoo refused. A few years later Bill Gates offered to buy Google "at any price." Google refused. Google tried to buy or bury Facebook. Facebook survived. Facebook tried to buy Twitter. Twitter refused. So Facebook hunkered down and "learned" as much as possible from Twitter. Facebook has tried to buy FourSquare, more recently it has tried to bury it. See, there is that buzz factor. The company that had the crown seat in the buzz kingdom until recently is able to spot the next taker and gets uncomfortable.
