Netizen

Tuesday, September 08, 2009

Jay Leno Should Go On YouTube

Jay Leno: It's Not the Tonight Show. It's, Um, the Ten-ight Show Time 9/15 Everyone's asking how well Jay will compete against CSI. I wonder if his biggest rival, in the long run, isn't YouTube.

Jay Gets Bigger, NBC Gets Smaller
Leno to America: Goodbye! I’m Not Going Anywhere!
Jay Leno Is the Future of TV. Seriously Time The show could be a footnote, or it could make its host bigger than ever. But either way, the small screen is only getting smaller.

Comedy is not going anywhere. And Jay is funny as hell. What is being challenged is the business of television, the business of comedy on television. Jay could adapt to the business.

I say go on YouTube, produce one, and two and five minute clips. Embed ads in them. And produce a ton of the embeddable material: a Jay Leno joke on every conceivable topic that you can embed into your blog or website.

There would be a basic fee for the ads, and then a recurring fee based on how many times that particular clip got viewed.

I bet he would make more this way than doing his hourly thing on NBC.

I am suggesting ultimate fragmentation to a guy who many consider a holdover from the era of mass media. He might not like it.

New York Times, Don't Die, Live
All Books Need To Go Digital

http://twitter.com/paramendra/status/3771376873

Sunday, September 06, 2009

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Tim O'Reilly Mentions Scott Heiferman On TechCrunch

Image by

Meetup

via CrunchBase

Scott 2.0, MeetUp.com 2.0
Social Networking: Where The Internet Comes Down From The Clouds

I just met Scott Tuesday evening: NY Tech MeetUp: Gravitas.

And now I read this gushing mention of him by Tim O'Reilly in TechCrunch: Gov 2.0: It’s All About The Platform. Makes me feel good. Scott started what I call a 5.0 company, one about face time. (Netizen: Web 5.0: Face Time) And he has executed well. And he has a sound business model. He charges organizers, organizers charge those who show up: everyone is happy. Wishing the guy all the best.

It’s important for the idea of “government as platform” to reach well beyond the world of IT. It was Scott Heiferman, the founder of meetup.com who hammered this point home to me. Meetup is a platform for people to do whatever they want with. A lot of them are using it for citizen engagement: cleaning up parks, beaches, and roads; identifying and fixing local problems.

In this regard, there’s a CNN story from last April that I like to tell: a
Image via CrunchBase
road into a state park in Kauai was washed out, and the state government said it didn’t have the money to fix it. The park would be closed. Understanding the impact on the local economy, a group of businesses chipped in, organized a group of volunteers, and fixed the road themselves. I called this DIY on a civic scale. Scott Heiferman corrected me: “It’s DIO: Not ‘Do it Yourself’ but ‘Do it Ourselves.’”
Image by
Tim O’Reilly / Flickr
via CrunchBase
Imagine if the state government were to reimagine itself not as a vending machine but an organizing engine for civic action. Might DIO help us tackle other problems that bedevil us? Can we imagine a new compact between government and the public, in which government puts in place mechanisms for services that are delivered not by government, but by private citizens? In other words, can government become a platform?