Thursday, June 22, 2023

Marc Andreessen/Lex Fridman



Avoid These 10 Common Writing Mistakes To Build Your Twitter Audience . The difference between the roaring successes and the majority dropouts? High impact writing. The ability to clearly communicate a message, in a way that builds an audience and gets them excited about becoming your customer. Learning how to write, and applying your skills to scripts, tweets, articles and newsletters is the single biggest investment you can make in your career as a creator and your personal brand. ......... Kieran Drew quit dentistry to become a writer, and now shares what he learns as he builds his creator business. With 160,000 Twitter followers (having only opened his account in August 2020) and over 20,000 subscribers to his Digital Freedom newsletter ........... “One big idea, one captivating story, one core emotion, one core benefit, one call to action.” Drew believes that “specificity is the secret.” ........... “The road to hell is paved with adverbs,” said Stephen King. .......... Avoid words such as really, quickly, rarely, and so on. If a word ends in -ly, it’s not your friend. “Use them as an opportunity to swap out for bigger and bolder language.” Your message will be stronger, less fluffy, and more memorable to readers........... To save serious headaches, see if your sentence passes “the zombie test,” which goes like this: “If you can add ‘and by zombies’ to the sentence, it’s passive. If you can’t, it’s active.” This is the difference between “The world was rocked by Kieran (and by zombies)” and “Kieran rocked the world (and by zombies).” You want the latter, and so does your audience. .............. “First draft fast, second draft slow, one week buffer.” Simple. “Leave time between your drafts, and schedule content one week ahead.” ........... The internet shows you the opposite.” Instead of trying to sound well-educated, “distil core ideas down to their simplest form.” Be clear instead of clever. It makes you easier to consume, instantly memorable, and more than pays off long term........... Add line breaks to break up your paragraphs, use snappy sentences, bullet points and white space. “The secret is to be easy on the eyes.” ......... “Cut a third from your draft before publishing. People are busy. Write like it.” Even if you think what you’ve written cannot possibly be cut down, give it a go. Keep chopping until it’s a third shorter and much punchier. You won’t even remember what you cut out. ............ Remove fluffy phrases like “I think that,” “it’s possible that,” “you could,” and “probably.” Don’t be afraid to take your stance. ........ “Don’t be the guru, be the guide”

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