Showing posts with label TechCrunch. Show all posts
Showing posts with label TechCrunch. Show all posts

Monday, February 20, 2012

Blogger Khosla

Vinod KhoslaImage via WikipediaVinod Khosla: TechCrunch: The “Unhyped” New Areas in Internet and Mobile
a whole new world of platforms, a post-PC era, which I’d more aptly describe as the always/everywhere era, finally, and that means a whole new set of opportunities ..... the cost of experimentation has gone down dramatically ..... raw computing power is taken for granted. ..... What else new has the potential (nothing is certain!) to be truly disruptive or establish a new category in the domain of consumer Internet/mobile/services (which to me are fast becoming interchangeable)? ...... AirBnB and Instagram would be examples of companies whose categories existed prior to their entry, but they are meaningfully different. ...... I call them the “unhyped dozen” (to go with my energy investing activities, which I call the “clean dozen”) ...... (1) Data Reduction or Filters (Siri) (2) Big data or Analytics ... There will be countless new types of data streams .... Much has been written about big data and it and may be getting past the unhyped label! (3) Emotion (Foodspotting, Ness, Instagram) (4) Education 2.0 (Khan Academy) ... “Education models that dramatically reduce the cost and increase the availability of quality learning.” The puzzling question is why education has not already changed. (5) TV 2.0 (6) Social Next (7) Interest-based networks (Twitter) (8) Health 2.0 (9) Internet of Things/Universal ID/NFC/Smart sensors.... The network of things is supposedly growing faster than any other network, social or otherwise. (10) Personal Collaborative Publishing (Pinterest, Tumblr) ... Self-publishing on Amazon is becoming real, removing the gateway of traditional editors and the tax of traditional business models. Where will this lead? Books, especially non-fiction, can become more interactive, crowdsourced (ck12.org), social and collaborative. (11) Utility Apps (Siri) (12) Marketplaces & Disintermediation (Etsy) .... Why does Tom Freidman need The New York Times to get readers ................. We as investors have seen Square take off at an unprecedented rate (so far) for a payments startup, but in terms of relative scale, even Square is dwarfed by Mpesa — it is 20% of Kenya’s GDP already (using a totally different model than Square). Meanwhile in India, their UID system could remake the concept of “cash”....... Tools and services that used to be inaccessible to all but large manufacturers are now available to everyone. Foreign factories that were impenetrable before are now an email away. Design software costing thousands of dollars per seat is freely available (or very cheap). Hackers are mixing all of these elements together and re-imagining entire industries from the ground up. ..... the next industrial revolution ...... “The under 25” who don’t know what they don’t know, mostly have not worked at what traditionalists would call a “real job” and are not afraid to try new things ..... the rate of change is accelerating and the possibilities are endless!
The Clean Dozen
Artificial Intelligence
Teachers Or Algorithms

Why the Interest Graph Will Reshape Social Networks (and the Next Generation of Internet Business)

Vinod Khosla At MIT
When Vinod Khosla Took A Break From Tweeting
Vinod Khosla's Entry Into New York City
Vinod Khosla: For Profit Poverty Alleviation
Vinod Khosla's Green Tech Sweep
The Microfinance Fishing Net

Saturday, February 11, 2012

A Facebook Supported Online Parliament


I just came across this interesting idea on TechCrunch.

Jon Evans: Is Facebook Finally Going To Do Something Interesting?

An online parliament would be nice. The administrator would invite people or keep the voter pool open. The online parliament would allow for the holding of elections and subsequent debates.

Say I run an organization that has 500 members. I would use the Facebook Online Parliament to get all members to join, and then to hold elections, and to hold subsequent debates. The debate of course would include the organization's budget.

The election process has the nomination process. Say there are five offices and 30 people running for each of them. The organization should have the option to hold a run off election between the top two vote getters.

I think it would be fun. It would be great. It would make some serious noise if Facebook were to make it possible to do this at large scales. How about being able to do it for an organization with 10,000 members? Or a country with half a million people? Or, god forbid, a country with 50 million people? The election commission of the country would have to put together an official list saying these Facebook members are voting citizens. That would be a challenge, but a much lesser challenge than is the putting together of the current offline voter lists. They leave out too many people in the first place.

This would be huge.

This is not Facebook Groups. The Facebook Online Parliament would be a whole different ball game, a different magnitude altogether.

I hope they nail this by the next F8 Conference.

This online parliament would be great for democratic organizations where each person is one vote. Something different would have to be built for corporate organizations. Facebook should go ahead and built that too.

Buy Asana. Integrate it into Facebook. Add features.

Thursday, January 19, 2012

Google Plus Numbers In A Year

Larry Page laughs with his friend.Image via WikipediaIf Google Plus has 90 million users now, that was achieved in half a year. So even at that growth rate it should have 270 million users by the end of 2012. But it is most likely the growth will accelerate. Say it ends up with 350 million users by December. Those are rad numbers. I see no fog between 90 million and 500 million. As in, there is no stopping Google Plus from hitting 500 million users. I just don't know how long that will take.

If it can grow to 90 million users in half a year, then it is 270 million users by the end of 2012, and to 450 million users by the end of 2013. But that is saying growth will not accelerate. I am saying it will.

If Google Plus has not hit 500 million users by the summer of 2013, I will be surprised.

TechCrunch: Larry Page Is Super Excited To Announce That Google+ Has 90M Users
"I have some amazing data to share there for the first time: +users are very engaged with our products — over 60% of them engage daily, and over 80% weekly."

Wednesday, January 18, 2012

SOPA Has Egg In The Face

BERLIN, GERMANY - JANUARY 05:  In this photo i...Image by Getty Images via @daylifeSOPA Is So Going Down

Google: Don't Censor The Web
Mark Zuckerberg: The Internet Is The Most Powerful Tool
Search Engine Land: Google Slows Web Crawlers To Help Blackouts Sites
TechCrunch: In Face Of Protests, Congressmen Begin To Abandon SOPA Ship
TechCrunch: Reddit’s Alexis Ohanian On SOPA: “The Fight Isn’t Over”
GigaOm: Taking SOPA/PIPA to the streets: Protests on for SF, NYC

My favorite has to be this one:

TechCrunch: In Face Of Protests, Congressmen Begin To Abandon SOPA Ship
The tide began to turn this weekend when a hearing scheduled for today was canceled and the White House pushed back on some of the more controversial portions ..... Already, a couple of co-sponsors of the bill are pulling their support. Representative Ben Quayle (R-Ariz.) is no longer a co-sponsor, and Representative Lee Terry (R-Neb.) is also planning to remove his name from the co-sponsor list, according to Politico. One Congressman, Representative Justin Amash (R-Mich.) is even joining the protest movement.
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Wednesday, January 11, 2012

Twitter Should Open Up Its API ---- To Google



Twitter misunderstands real time.

Google Plus Plus Google Search

Real time is not just real time as it is happening right now. Real time is also real time as it happened in real time two years ago. But Twitter thinks only your 3,000 or so latest tweets are relevant. It does not destroy the old tweets, but it disallows access to them, which in my book is akin to destroying them.

My single biggest frustration with Twitter has been that I can not search through all of my own tweets. If I could, Twitter would be my Dropbox. But no, Twitter would not open up its API.

Twitter Is Seeing Rebirth
Twitter Asks
Being Able To Embed Tweets Is A Revolution
Twitter At Five: Not Spitting Out Well

Twitter opening up its API would mean Google being able to access all tweets without paying Twitter. Bad deal for Twitter? No. Like Jeff Jarvis says, do what you do best, link to the rest. Twitter does not do search right, if at all. My tweets belong to me, not to Twitter. At the least I should have access to them.

All tweets ever tweeted becoming fair game to Google Search would enhance the piece of real estate called the tweet tremendously. It is in Twitter's interests to open up. Lift the iron curtain. Mr. Dorsey, tear down this wall.

TechCrunch: Twitter Really, Really Hates Google’s New Google+ Integration

Wednesday, December 28, 2011

TechCrunch Predicts The Year Ahead

Image representing TechCrunch as depicted in C...Image via CrunchBaseTechCrunch: "No one knows what the future holds, but I can guarantee you the world will look be different – again – at the end of next year."

This statement is almost irresponsible. It is more fitting for The Onion than for TechCrunch.

It is funny. Who would have thought?

Monday, November 21, 2011

Evite Cries Y(h)elp! Copies Paperless Post Pixel By Pixel


Mike Arrington still has that thing that made him build the top tech blog in the world. Now no longer with TechCrunch, look at what this dude has dug out!
Mike Arrington: Uncrunched: Embattled Evite Clones Startup Paperless Post In Quest For Survival: For the last few years, though, a small startup called Paperless Post has emerged that lets people create beautiful event invitations online. Paperless Post isn’t free. In fact, that seems to be part of the attraction....... There’s been very little tech press about Paperless Post ...... The company has sent some 50 million invitations, has raised $6.3 million in funding and is break even with 35 employees in New York and San Francisco. Marissa Mayer uses Paperless Post for her events. Metropolitan Museum of Art, The White House executive branch, The National Gallery and even The Prince of Wales have all used the premium invitation service. ...... It’s a fascinating case study against the notion that people will always choose free over for pay online services. ..... an outright rip off of Paperless Post’s business. Evite’s Postmark hasn’t officially launched yet, but they promote it on the evite home page and people have noticed it. ...... “Evite’s Postmark looks like someone hired a programmer and told them to copy every aspect of Paperless Post,” says the person who pointed it out to me. And that’s true. The business model is identical – charge for every invitation sent, plus optional fees for specialized designs and other customizations. The pricing is nearly identical. ...... Evite has also copied the exact look and feel of a number of the Paperless Post invitations as well. ...... I particularly like the line they use at the bottom of the Postmark website – “The comfort from knowing that Evite Postmark is as reliable, effective and innovative as Evite.” .... Innovative, indeed....... And I certainly don’t weep for Paperless Post. In fact, this is great for their business. As much as Postmark has retreated from the stain of the evite brand on its website, most people will still understand where this service came from and remember the years of horror using the evite service.
What is happening to Paperless Post now has happened to FourSquare several times over, and they are stronger than ever before. Paperless Post knows this space, and Evite is just imitating. It feels like a total copy and paste. When you did that with term papers at college, you got into trouble.

In elementary school the guy sitting next to me in an exam copied everything I wrote down without my realizing he was doing so, including my name! That is how he got caught! Hello Mohan! You want to know how Evite got caught? Check out this video.



I agree with Mike Arrington's conclusion.
My guess is Postmark will just raise awareness of Paperless Post, and even more people will flock to the service when they want to send a premium event invitation.
The day Facebook Places was launched FourSquare had its best day ever. That's there, but I still have a bad taste in my mouth. Somebody explain why! Mikie?

Evite is Plaxo, no disrespect for Sean Parker intended. This stunt will not save them. I think this episode, at the end of the day, will go down in history as someone else having launched a PR campaign on behalf of Paperless Post.

Wednesday, November 16, 2011

The Spotify CTO Talk

Gaga performing on The Monster Ball Tour in Bu...Image via WikipediaSpotify USA, 76 9th Ave., Suite 1110, 11th Floor, New York, NY
Wednesday, November 16, 2011, 6:30 PM

Have you been wondering where Spotify's going both technically and as a tech organization? How do we get the music tracks to play so quickly? What's up with Spotify's data analytics and the data processing stack? What are Spotify's general architectural principles?

Come and hear about the 'big picture' of Spotify from the guys running the show. It's not often that they're all in town from Stockholm!

Speakers:

Oskar Staal - Chief Technology Officer
Mikael Krantz - Chief Architect
Henrik Landren - Head of Analytics
Wouter de Bie - Team Lead, Analytics Infrastructure

Agenda

6:30pm Mix and Mingle
7:00pm Presentations
8:00pm Q&A


GigaOm: Pandora: Spotify is our friend, not a competitor
Vimeo: Spotify – the story
The Register: Spotify looks for local spin guru: They really must be launching downunder
ZDNet: Spotify tops the charts for multi-platform support
TechNewsDaily: Spotify Hands-on: Worth the Hype?
Global Post: Swedish tech has its ABBA moment
Time: Today in Least Necessary Purchases: ‘Spotify For Dummies’
TechCrunch: Spotify Lands Major Studio Deals, Prepares To Launch Movie Service
Forbes: Facebook To Launch Music Service With Spotify
AllThingsD: Spotify’s U.S. Score So Far: 1.4 Million Users, 175,000 Paying Customers
Mashable: Spotify Eyes European Expansion [REPORT]
The Next Web: Spotify Opens for Business in Belgium and Switzerland
Mashable: Spotify Comes to Facebook [PICS]
LifeHacker: Spotify Is the Best Desktop Music Player We’ve Ever Used
New York Times: Spotify Loss Widens Despite Higher Revenue Its subscriptions, which cost about $10 to $15 a month, brought in $71 million, and the company also had $28 million in advertising. But its losses for the year totaled $42 million, up from $26 million 2009...... pays labels each time a listener streams a particular song. That system brings in lower royalties per song than downloads, but with a large enough listener base could in theory bring in substantial amounts ..... The company was believed to have more than 10 million total users.
TechCrunch: Welcome To Belgium, Spotify. (And To Austria And Switzerland)
Reuters: Spotify now has 250,000 paying U.S. users: sources
Forbes: Spotify Tries To Soothe Angry Users Over Facebook Conditions
AllThingsD: When Will Spotify Finally Come to the U.S.?
CNN: What's this Spotify thing all about?
ReadWriteWeb: Here's What Spotify's New Facebook Integration Looks Like
BusinessWeek: Record Sales Rise as Lady Gaga, Adele Find a Future With Spotify Music lovers are doing something they haven’t done in years: They’re buying more albums...... The number of albums sold this year has increased for the first time since 2004 .... Industry wide, sales of record albums, which include digital downloads, compact discs, some vinyl LPs and cassettes, are up 3 percent ...... Consumers who over the last several years rejected album prices of $14 to $15, and purchased singles instead, are now coming back to albums at lower prices. ..... “There is a significant market for the download of a total album for $9.99” ...... Levy and other industry executives see the pricing strategy as an investment. By making it easier for customers to buy albums they hope to gain market share and generate more interest in the music, eventually allowing them to profit from sources such as digital music platforms, merchandise, and concerts. ...... Adele’s “21,” for example, has so far sold 4.3 million copies in the U.S. this year, more than any other artist. ...... “An album like Adele’s is a concept album, enjoyed when the songs are not disaggregated,” Donio said. “She is doing well selling individual songs, but in cases like hers, the album is a work of art.” ...... Single track sales are up 10 percent to 1.055 billion so far for the year ..... When Lady Gaga released her second album, “Born This Way,” in May, Amazon.com held a one-day 99 cents sale that was so popular it overwhelmed the company’s Web servers. ....... Consumers also discover music through the growing popularity of services such as Rdio and Spotify. Though consumers can get music for free from these platforms, the services engage consumers and encourage them to make purchases, making them less likely to take part in illegal downloading ...... The Spotify service, Parks said, is helping to turn one- time music pirates into paying consumers. ....... “What Spotify has done is re-energized the base of music lovers,” Parks said in an interview. “Data shows that in all of the markets where Spotify operates, digital music sales have grown. We’re generating a lot of revenue for the industry from a generation that wasn’t buying music.”
NPR: How Spotify Works: Pay The Majors, Use P2P Technology
LA Times: Spotify's plan: get users hooked, then ask them to pay for music
Spotify - Wikipedia
Chicago Tribune: Spotify killed the radio star?
GigaOm: Indie labels stage another Spotify walkout

Friday, November 04, 2011

Galaxy Nexus Has Competition

Galaxy Nexus has competition in my world now.
GigaOm: Republic Wireless to launch $19 unlimited voice, SMS and data service: Republic Wireless ..... will launch a hybrid cellular voice and VoIP service on Nov. 8, 2011. ..... The service, which costs $19 a month, will allow you to make VoIP phone calls over Wi-Fi and will switch to cellular-based calling when a Wi-Fi network is unavailable. Text messages can also be sent via Wi-Fi or cellular networks. The service does require a special Android handset. The plan includes unlimited voice and text messaging. It also includes unlimited data without any bandwidth caps. ...... no different from the Unlicensed Mobile Access (UMA)-based service bundled in some T-Mobile BlackBerry devices. T-Mobile also has UMA available on some Android phones. ...... When inside the office or your home or inside a Wi-Fi hot-spot, all phone calls and text messages are sent and received via the Internet. ...... like Kineto Wireless’ UMA that is used by T-Mobile, Republic requires you to buy a special phone that can handle this hybrid calling. The company has built this hardware based on Google’s Android OS. ...... also attractive to those who travel internationally and want to save on calling back to the U.S. ...... the idea of unlimited 3G data with the service for $19 a month
TechCrunch: Republic Wireless: An Android-Powered, VoIP/Cellular Hybrid Carrier That’ll Cut Your Phone Bill In Half
Republic Wireless, a new mobile phone service from Bandwidth.com that will be launching on November 8, and could truly be the phone carrier you’ve always wanted. ...... an alternative to the likes of Verizon and AT&T. ..... Users will not have to manually switch between Wifi and cellular — the phone will figure it out automatically ..... New phones are required because the Hybrid Calling relies on both hardware and software ....... You won’t need to sign up for a contract, so there aren’t any termination fees. No overage fees, either. ..... $19 a month, which will include unlimited voice, text, and data.
Also the Galaxy Nexus has been taking too long to show up.

Friday, October 28, 2011

Mike Arrington: Idiot



Mike Arrington: "I don't know a single black entrepreneur ... There aren't any .... Silicon Valley is a meritocracy. Success here depends solely on your brain size and how you use it."

CNN: War of words breaks out over Silicon Valley diversity debate

Mike Arrington is an absolute, total motherfucker. There is no other adjective for this guy. This guy is like, okay, noone is talking about me anymore. The AOL thing, well, people have already moved past that. I no long write for TechCrunch. So I don't have any comments to read. What do people think? That I have disappeared? I have not. Here, let me make a blatantly racist comment and get back in the news. And so it goes.



Arrington, Calm The F____ Down
Tech, Women, Diversity
Race, Gender, Tech (2)
Race, Gender, Tech

Tuesday, September 06, 2011

Top Android Apps

Image representing Instagram as depicted in Cr...Image via CrunchBaseIn The Market For A Smartphone

Facebook, to share photos.

YouTube, to get into video blogging in a big way.

Gmail, Google Voice, to work.

Twitter, to report on things, especially when at events. Hashtags rule.

Notice how my top choices are going to be to create content so people can view them on their big screens. I tend to have a bias for apps that are device agnostic. You can tell I am a HTML5 kind of guy. (Adobe Was Always Going To Do HTML5)

My top mobile apps are going to be Hashable, FourSquare and FoodSpotting. I don't eat out much. I am not that rich but, more important, I am scared for my health. But once in a while I do want to dive into the ethnic diversity of NYC cuisine. I think FourSquare can be a great networking tool.

Other than creating multi-media content on the go, I want to network like crazy. The next 1,000 people I'd like to get on a first name basis with are mostly in the NY tech ecosystem. And there the smartphone can come in handy. I particularly like Hashable. Connecting with someone on Twitter is less pressure than exchanging phone numbers and email addresses.

New Business Card On The Way

Monday, September 05, 2011

Mike Arrington: Movie Star


I have known Mike Arrington to be a heat seeking missile that constantly goes after controversies. Half the time when he hits the target he realizes he is the one who created the controversy in the first place.

His now having crossed the line to become a full fledged investor - CrunchFund - to me has felt like the most natural thing. Many VCs blog. When a blogger invests what seems to be the problem?

This guy wanted to be an entrepreneur. I'd say he did become one. TechCrunch I view as a startup. I never thought of it as a magazine. It is an online community he has created.

He is super well connected. He is insightful. It is to be seen if he can also do well to spot those hot new startups that make you a lot of money. I have a feeling he might be able to pull it off.

Arrington, Calm The F____ Down
Sonar: How Whales Roll: Mike Arrington My Sonar Friend
Mike Arrington Liked My Comment
Mike Arrington And I: Close

Friday, June 24, 2011

FourSquare's New Round

The first place I heard about it was here.


Then I went to the TechMeme site, pressed the F for find button and typed FourSquare. And I read up.

Thursday, June 16, 2011

Path + Instagram + Color

Mark ZuckerbergImage by jdlasica via FlickrMark Zuckerberg is obviously the man to watch. The guy wants nothing less than to own the decade. I am not sure the decade can be owned by any one person, but I have no doubts he will be one of the people who will.
TechCrunch: Exposed: Facebook’s Secret iPhone Photo Sharing App (Which Looks Amazing): Path meets Instagram meets Color meets (Path’s new side project) With — with a few cool twists. And obviously, it’s built entirely on top of Facebook’s massive social graph.
Behold: Facebook’s Secret Photo Sharing App Facebook, which is by far the largest photo service on the Internet with close to 100 billion photos, to make their own dedicated photo app. ..... Facebook’s focus on mobile photos going forward is very clear. ..... Given their talk of commitment to HTML5, Facebook likely wants to make an app that is as portable as possible. That is, while it may be built first for iOS, it can easily be ported to Android and other platforms with the HTML5 elements in place. ........ Instagram co-founder Kevin Systrom was once approached by Mark Zuckerberg about working at Facebook way back in 2004 ...... Systrom declined the invitation, and now Zuckerberg is a Instagram user ....... the location elements, likes and comments, multi-picture mode, filters, multi-user albums, face-tagging, and more

What's Up With Pictures?

This is Mark Zuckerberg showing Bill Gates tendencies.

Apple Going After Google's Cloud? Facebook Going After Apple With HTML5

Image representing Facebook as depicted in Cru...Image via CrunchBaseJust yesterday I was reading this post and found myself shaking my head.
TechCrunch: “It Just Works.”: Apple is now going all-in with their cloud strategy. But they’re not doing it by simply tacking on cloud storage to their existing arsenal of products. They’re attempting to redefine what the “cloud” is..... With iCloud, Apple is transforming the cloud from an almost tangible place that you visit to find your stuff, to a place that only exists in the background. It’s never seen. You never interact with it, your apps do — and you never realize it. It’s magic. ....... Amazon, has essentially turned it into one giant server/hard drive that anyone can use for a fee ...... Apple’s belief is clearly that users will not and should not care how the cloud actually works. ...... You’re working on a document in Pages on your iPad, you move over to Pages on your Mac, and there it is. It even remembers where you were last editing. You download a song to your iPhone, you pick up your iPad, there it is. ....... With iPad/iPhone and now OS X Lion, you don’t save documents anymore. They save automatically — but an easier way to think about it is that they just exist, as is, in realtime on all your devices. ....... Files are something Microsoft worries about. Files in the cloud are something Google and Amazon worry about. Apple’s iCloud is about opening an application and the thing you want to access being there. ...... Chrome OS is perhaps the closest thing to Apple’s iCloud vision. When you boot up a Chromebook and enter your password, everything appears. Again, like magic. ...... this is the point where we may really start to see some truly fundamental differences between Google and Apple after the past few years going head-to-head with feature matching. Apple is going after consumers who have absolutely no idea what the cloud is, and don’t care. ........ Apple has rethought and rewritten their apps — including their desktop apps — from the ground up to be woven with iCloud fabric that a user won’t see. ..... And Apple doesn’t believe that Google can match them even if they wanted to because they don’t have complete control of their ecosystem in the same way that Apple does. ...... Apple is now more clearly than ever betting that will not be web software, but native software backed invisibly by the web.
Steve Jobs is a living legend, and rightly so. At one point I compared him to Mozart, although it was an impulsive move on my part, I would not do it again. But I have some fundamental philosophical differences with the guy. I am not big on native software and that is why I think HTML5 is such good news.

Tuesday, May 10, 2011

Curation, Content Creation

IMG_1217Image by brjkt via FlickrI said at this blog several years ago that content and search will never go stale. We will come up with new forms of content creation. We will find ever new ways to do search. If you think about it, Facebook is search. Twitter is search. Facebook is content creation and curation. Twitter is content creation and curation.

But looks like we are about to embark on a new era of startups that focus primarily on curation. And that is a good thing.

Sunday, May 01, 2011

The SimpleGeo Promise

Image representing SimpleGeo as depicted in Cr...Image via CrunchBaseBefore Einstein the world was 3D. There were the three dimensions of space: length, breadth, height, the usual suspects. You could argue Euclid's world was 2D. Well, old man Einstein came along, and added the time dimension to the equation. And that had huge implications, humongous huge.

I think that whole metaphor is a great way to try to understand contemporary web tech. I just read the name SimpleGeo in a tweet and I saw its promise. I had heard of it before, I think I might even have read a TechCrunch article on it months back.

Tuesday, April 19, 2011

Local Response: Monetizing On "Their" Behalf

Image representing Nihal Mehta as depicted in ...Image via CrunchBaseNihal Mehta: Being Mysterious About Local Response

My response is based on this TechCrunch post. Looks like in one sweep Nihal Mehta is about to monetize on behalf of all players in the local space. It is quite an audacious move.
TechCrunch: Buzzd Rebrands As Local Response; Debuts Social Customer Management Tool For Businesses: combine the element of the check-in he found intriguing with Buzzd and advertising and marketing elements ..... he calls “a culmination of everything he’s done,” of this is Local Response, a new web-based tool that allows local businesses to respond to the “check-in” on social media sites with marketing campaigns to promote transactions. ...... LocalResponse aggregates real-­‐time social media check-­‐ins from Facebook, Twitter, Foursquare, Gowalla, Instagram and dozens of other services to provide a simple interface for local businesses to directly respond to their most influential and valuable customers. What’s compelling about the platform compared to competitors is that it analyzes massive amounts of data in addition to check-ins from the Twitter firehose, photo sharing sites and more to find other forms of check-ins. These could be posting a picture on Instagram of a dish from a restaurant or Tweeting that you are visiting a particular bar. ...... explicitly (i.e. check-ins on Foursquare) and implicitly (by analyzing natural language on Facebook, Twitter, etc.; e.g. “I’m headed to ShakeShack”). Mehta says most check-ins are actual implicit and many social media platforms catered to helping businesses track check-ins miss this key data. ...... Not only does Local Response track all of this data but it allows businesses to respond to these Tweets and messages with a marketing campaign, coupon or advertisement. ...... So Shake Shack could send a Tweet back to someone who had just snapped a photo of a burger with a link to a 10 percent off coupon on the next visit. ...... Local Response has actually creates a number of canned responses which businesses can automatically send. ..... For the past six months, LocalResponse has been running a private beta, with over 2,000 campaigns for local businesses in New York City. The links in the Tweets and messages sent by these local businesses to consumers who “checked-in” to their establishment are averaging a 60 percent click-­‐through rate and 15-­‐20 percent redemption rates. That’s high and impressive. ...... Mehta says that the platform is so highly-focused in its data collection, that it can send highly targeted Tweets to consumers who are interested in the promotions or campaigns. For example he says that Local Response will run two to three hundred search terms across its data for a particular business. Also, the aim of Local Response is not to overwhelm consumers’ stream with advertisements. Users will never receive more than one message in 7 days ...... a platform for brands and agencies is in the works. ...... closed a $1.5 million in funding this past December from Verizon Ventures, Charles River Ventures, and Metamorphic. ...... plans to raise a new, larger round of funding this Summer ..... For now, Local Response is free for businesses. Eventually the startup plans to go the freemium route and will also charge for the brand-focused application. And Local Response is launching with half a million businesses that are already pre-indexed (with search terms). All they have to do is type in the business name, and they can get started using the platform.
A second natural move might be to partner up with the willing players to help them monetize their particular services for cuts, like Google ads help you monetize your particular media site. Because Local Response is not going to have access to the detailed data that those individual services might have.